Insights & Strategy

The Honest Company: Comprehensive Marketing and PR Review

This review provides an in-depth analysis of the company's marketing and PR approaches, exploring how these strategies have contributed to its success.

EPR Editorial Team · Sep 22, 2024

Insights & Strategy

Public Relations Campaigns of Los Angeles Regarding Homelessness: An In-Depth Analysis

Homelessness is a complex and multifaceted issue that major cities across the United States grapple with, and Los Angeles is no exception.

EPR Editorial Team · Sep 20, 2024

Insights & Strategy

Brand Putin: The Anatomy of a Manufactured Strongman

Vladimir Putin's strongman image is one of the most deliberately engineered personal brands of the 21st century. The 25-year construction — and the post-2022 erosion — examined through the lens of brand architecture.

EPR Editorial Team · Sep 19, 2024

Insights & Strategy

The Entry-Level PR Roles That Actually Exist in 2026

As PR continues to evolve with advancements in technology and shifts in media consumption, new opportunities are arising.

EPR Editorial Team · Sep 18, 2024

Insights & Strategy

AdTech PR Moves Inside the Chatbox

AdTech buyers research vendors inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Why adtech is especially exposed to AI intermediation, what's actually changing in adtech PR, and the new playbook.

EPR Editorial Team · Sep 18, 2024

Insights & Strategy

How the Sex Tech Industry Built a $30 Billion Category Without Paid Advertising

The sex tech industry crossed $30 billion in 2024 without paid advertising — blocked from Meta, Google, payment processors, and premium publisher inventory. The defining EPR piece on how the category built itself through earned media, founder credibility, and answer-engine visibility — with the Kardashian overwhelm and Traci Lords escape playbooks running at category scale.

EPR Editorial Team · Sep 17, 2024