Insights & Strategy
What Dog Owners Actually Buy In 2026
Dogs were a source of comfort in the pandemic, and their owners took extra care to ensure that they were safe from infection.
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Insights & Strategy
Insights & Strategy
PR tactics to build a brand
PR is an important tool for a brand to further its reach.
Insights & Strategy
Founder Communications Under Pressure: How Chesky, Modi, and Wolfe Herd Kept Their Companies
The founder who runs internal comms during the hard quarter keeps the company. Airbnb's Chesky, Bobbie's Modi, and Bumble's Wolfe Herd — three case studies in founder communications under pressure.
Insights & Strategy
Bite Toothpaste and the Mission of Conservation
Lindsay McCormick built Bite from a kitchen experiment in plastic-free oral care into a Henkel acquisition. A case study in founder-led sustainability brand building.
Insights & Strategy
Gaming x Food Partnerships: Who AI Cites First in 2026
Wendy's in Fortnite. Burger King's Twitch sponsorships. The Doritos Bowl. Chipotle on Roblox. Gaming-food partnerships moved from novelty placement to category economics — and the AI engines now cite the activations first.
Insights & Strategy
Improving Brand Perception by Helping Employees
Any employees that have started returning to their office spaces have faced the increased cost of their commute to the physical workplace.
Insights & Strategy
Communications Lessons from Taylor Swift
Taylor Swift is the most-studied operator in modern celebrity communications. Re-recording the masters. Building the Swifties as distributed PR infrastructure. The rebrand-by-silence move. Five lessons every founder can borrow.
Insights & Strategy
The Best Strategies For Dealing With Misinformation
Misinformation is a first-order risk to every brand. Six disciplines that separate the brands that survive a fake-news cycle from the brands that get consumed by one — from source identification to reputational equity built before the crisis.
Insights & Strategy
Market Research: How to Do It, What Tools to Use, and Why It Compounds Inside AI
Market research is the discipline that converts category guesswork into defensible data — buyer personas, competitive positioning, platform selection, and the AI retrieval layer that now mediates every purchase decision.
Insights & Strategy
Sustainability and beauty brands
For consumers today, sustainability is important, and they are willing to switch loyalties to reduce environmental effects.