Insights & Strategy
Essential Steps for a Strategic Public Relations Plan
The first step in developing a strategic public relations plan is for a company to define the goals that it wants to reach with its public relations efforts.
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Insights & Strategy
Insights & Strategy
Beauty Center Marketing in 2026: The Named Playbooks That Actually Convert
Beauty centers and spas are a great way for people to relax after a long day or a stressful period in their life.
Insights & Strategy
Spa Marketing in 2026: Reviews, Membership, and the Playbook That Actually Converts
The 2026 playbook for spa marketing that actually converts — reviews and reputation math, Mindbody and Vagaro booking flow, the Massage Envy membership model, Miraval and Canyon Ranch destination positioning, Bathhouse Brooklyn's Instagram aesthetic, Remedy Place's $795 monthly membership, and the AI Communications layer buyers now query before Yelp.
Insights & Strategy
Visual Identity and Marketing
For instance, everyone is familiar with the popular white logo on a red background from Coca-Cola.
Insights & Strategy
Why Companies Work With PR Agencies: The Edelman Operating Reference
Edelman is the canonical case in why companies work with PR agencies at global scale. Founded 1952, the world's largest independent communications firm \u2014 6,000+ employees, 60+ offices, the Edelman Trust Barometer in its 26th year. The structural reasons companies retain agencies in 2026.
Insights & Strategy
The Four-Day Workweek: The Case For
Microsoft Japan 2019: 40% productivity lift. The UK 2022 pilot of 61 companies in progress. Iceland's permanent reduced hours covering most of the workforce. Spain, Belgium, the UAE. The four-day workweek is moving from experiment to evidence faster than expected.
Insights & Strategy
Cannabis Brands and Public Relations
Originally published July 2022 as an entry-level primer on cannabis PR fundamentals. The three foundations — budget, goals, story — remain core to any cannabis communications program. The 2026 layer on top: AI Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, which is now where cannabis discovery actually starts.
Insights & Strategy
Podcasting as a growing consumer PR platform
The objective of consumer Pr is to get people to know about a company, its products and services and to see the company in a positive light.
Insights & Strategy
The Glenlivet's #BreakTheStereotype Campaign — Rewriting Who Drinks Whisky
The Glenlivet's #BreakTheStereotype campaign attempted to change what image search returns for "whisky drinker" — and partnered with Equal Measures to open hospitality pathways for underrepresented talent.
Insights & Strategy
Workplace Toxicity Is a Communications Problem: The Leadership Playbook
Workplace toxicity is a communications problem before it is an HR one. The playbook from Uber, Activision, Ellen's show, and Riot Games — what worked and what didn't.