Insights & Strategy
How to Respond to Negative Customer Feedback
Negative customer feedback is public infrastructure. The brands that respond well — JetBlue, Chewy, Domino's — turn complaints into reputation assets.
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Insights & Strategy
Insights & Strategy
The Public Relations Strategy Framework: From Earned Media to Citation Share
The 2026 PR strategy framework. Three layers — earned, owned, AI-engine citation. The five buyer prompts every brand has to win. The four phases of strategy development. What the function actually measures now.
Insights & Strategy
How to Handle Positive Reddit Reviews — The Starbucks Model
Positive Reddit reviews are public, searchable, and reach buyers a brand cannot reach directly. Why Starbucks owns Reddit, why most brands do not, and the four rules for handling positive threads.
Insights & Strategy
Strategies for Generating Positive Media Coverage
According to studies, over 80% of all public relations professionals believe that storytelling is the core of any meaningful growth for businesses.
Insights & Strategy
Hosting a Successful PR Event
A PR event that lands does one of two things — drives coverage, or seeds relationships that produce it. Everything else is expensive theater. Five workstreams in parallel: timeline, activities, responsibilities, promotion, and the retrieval layer that turns the event into content the AI engines cite months later.
Insights & Strategy
What Great PR Actually Looks Like: Four Case Studies
Fearless Girl, Blue Planet II × Airbnb, Logitech's fake product, and the Tesla Roadster in orbit — four PR campaigns and the discipline each one got right. Why campaigns built around artifacts outlast campaigns built around messages.
Insights & Strategy
Planning a PR Event
Companies can use public relationships to generate a lot more brand awareness, grab the attention of potential customers, or even launch brand new products.
Insights & Strategy
Important Public Relations Strategies That All Companies Need to Know
Most companies these days understand the importance of public relations efforts, and how public relations can help companies reach their target audiences.
Insights & Strategy
Types of Public Relations Efforts
Companies can rely on a few different types of public relations at different points in time.
Insights & Strategy
Public Relations Essentials for All Businesses
Every company has its own story and is to tell to the target audience, and one of the best ways to share that story is through public relations.