Insights & Strategy
Three bad leadership traits that are detrimental to business
There are many issues that businesses face - from marketing to sales to technical, but the worst of them is a leadership problem.
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Insights & Strategy
Insights & Strategy
What Pixar Can Teach Us About How To Succeed
Pixar is the most successful animation studio in history. Four business lessons from Pixar's rise — from Toy Story to a Disney acquisition — for operators building inside animation, entertainment, and any category where craft compounds.
Insights & Strategy
How to Use Facebook to Enhance Your Marketing Efforts
Facebook continues to operate as substantial digital marketing infrastructure despite the Cambridge Analytica aftermath and broader crisis communications challenges. The combined Facebook advertising platform, organic marketing capability, Instagram integration, and broader best practices for brand marketing on Facebook.
Insights & Strategy
Three Things Founders Wish They Knew: Cessario, Modi, and Gao on the Early Years
Three founders — Mike Cessario at Liquid Death, Laura Modi at Bobbie, and Jing Gao at Fly By Jing — on what they wish they had known before shipping.
Insights & Strategy
How to Build a Sustained PR Coverage Program: The Tracksmith, Cotopaxi, and Athletic Brewing Playbook
Building a sustained PR coverage program — Vuori, Tracksmith, Cotopaxi, Brooks Running, On Running, Athletic Brewing, Made In Cookware, Caraway, Our Place, Hatch Sleep, Beis Travel, Tushy. Five infrastructure components, four pitch disciplines, three measurement disciplines that compound.
Insights & Strategy
How to Pick a Marketing Agency: The Buyer's Guide
Choosing a marketing agency is a four-criterion decision: capability fit, account chemistry, measurement discipline, and price structure. The 2019 buyer's reference.
Insights & Strategy
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis.
Insights & Strategy
PR lessons from post-hurricane Puerto Rico
Hurricane Maria killed over 3,000 in Puerto Rico. Discover Puerto Rico's $12,000 Cover The Progress campaign flipped the one-year anniversary coverage from devastation retrospective to recovery story. Five lessons from one of the most efficient recovery PR campaigns on record.