When PR firms fire clients, the move is almost always a reputation calculation. Grayling's 2016 restructuring under CEO Paul Taaffe — a 17.4% like-for-like sales hit traded for a cleaner client book. The playbook for walking away from revenue.
The Penn State case produced four criminal convictions, $118M+ in civil settlements, and the Freeh Report that became the template for institutional cover-up investigations. The legal architecture, explained.
It's all about connection in marketing and building a brand these days.
And now for a public service announcement from.
"The Few. The Proud. The Marines" — one of the most durable advertising taglines in American history. The 1977 origin, the four conditions that made it work, the 2017 "Battles Won" decision, and what every brand team studies.
Anheuser-Busch's 48-hour sponsorship threat reversed the 2017 Boston St. Patrick's Day parade's exclusion of OutVets — and now reads inside the longer 15-year Budweiser brand-identity arc.
The Pawnee Nation's 2016 lawsuit against Oklahoma oil companies moved a fossil-fuel crisis into tribal court — and rewrote the stakeholder-activism playbook for every extractive-industry PR team.
Public relations agencies operating in Alaska — Thompson & Company, Strategies 360, and Optima Public Relations. The three firms that anchor communications work for the state's tourism, tribal, resource, and public affairs sectors.
There's nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences.
The CDC wrote the modern federal crisis communications playbook. The five CERC principles, how the framework was built, the pre-pandemic record across anthrax/SARS/H1N1/Ebola, the COVID-19 stress test, and the rebuild.