Insights & Strategy
Verizon Wants People to Know What They Didn't Know
Verizon has launched the "I Didn't Know Verizon Did That" repositioning campaign — an attempt to substantially broaden public perception of the company beyond its core wireless carrier identity across multiple categories. The brand repositioning emphasis, the technology positioning expansion, the acquisition-driven narrative integration, the video-first storytelling approach, and the broader Addison creative agency partnership.
