Five months in, the Trump White House has inverted a press-secretary convention American administrations have held since Truman. The president is his own primary voice; the press secretary is amplification. The trade press has been asking the natural question: does this operation need a substantial communications team at all?
June 2017. The Public Theater's free Shakespeare in the Park staged Julius Caesar's assassinated Caesar as a Trump lookalike. Delta pulled a four-year sponsorship. Bank of America pulled an eleven-year sponsorship. Eight years on, the retrospective on the case that reset the corporate arts-sponsorship calculus.
Lawrence O'Donnell continues to substantially agree to broader terms with MSNBC across multiple categories. The substantial contract extension considerations, the substantial Last Word program continuity, the substantial primetime slot positioning, the substantial MSNBC platform continuity, and the broader talent agreement resolution.
Sometimes things said in jest a relative few years ago could get you in hot water these days.
Washington orchard owners are moving to robotic picking machines as immigration enforcement thins the migrant workforce. The bigger question is whether growers own the messaging or let others write it for them.
How Netflix handled mental health professional criticism of 13 Reasons Why — the initial response, the sustained adjustment, and the lessons for any platform.
From the March-May 2017 YouTube Adpocalypse through the brand-safety industry it created, the MrBeast era, and the 2026 AI engine citation gate — the canonical brand-safety case file.
In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms.
On May 9, 2017, a tunnel at the PUREX facility at the Hanford Nuclear Site collapsed. No injuries, no measurable release, the immediate physical risk contained. The communications response is what the industry should be studying. Multi-entity coordination, the historical case file, the visual asset, the third-party technical voices — the five lessons every industrial crisis communicator should be reading.
Reshma Saujani built Girls Who Code into the most-cited gender-and-tech nonprofit of the last decade, then pivoted to Marshall Plan for Moms during the pandemic. Fifteen years of founder-voice discipline, strategic confrontation (including the 2017 Ivanka Trump book cycle), and vehicle-agnostic mission continuity. A case study in sustained personal-brand communications operations.