Insights & Strategy
Eight Top Men's-Products Influencers
Eight category-authority publishers and creators that brands and PR firms keep coming back to for men's-products influencer marketing.
Category
Insights & Strategy
Insights & Strategy
Net Neutrality PR: How Tech Companies Frame Internet Access
Net neutrality through three FCC cycles — 2015 Wheeler, 2017 Pai, 2024 Rosenworcel — with restoration under court stay. The most-studied tech-policy PR fight of the digital era.
Insights & Strategy
JCPenney and the Nostalgia Asset: How Heritage Became the One Communications Move Left
JCPenney burned its heritage twice — and then discovered the heritage was the only strategic asset the brand had left. The defining piece on JCPenney's nostalgia, the Ron Johnson erasure, the 2017 toy-shop revival, and what Catalyst Brands has to decide now.
Insights & Strategy
Windermere, Florida: The 3,000-Person Town Inside the Orlando Brand Economy
Windermere is a 3,000-person Florida town sitting inside the Orlando theme-park metro — Walt Disney World, Universal Orlando, SeaWorld — the most aggressively marketed brand economy in the world. The Butler Chain of Lakes, the celebrity resident layer, and the residential-community positioning that holds against continuous metro expansion.
Insights & Strategy
Cardinal Pell: From Charges to Acquittal — The Named-Figure Case File
Rumors flew, but no one would come out and say if they thought he should be charged.
Insights & Strategy
What Your Vision Statement Actually Communicates
Most vision statements are useless. Patagonia, Tesla, SpaceX, Microsoft, Disney — the vision statements that work, why, and the three tests they pass.
Insights & Strategy
Reworking a Business’ PR Plan
Even when a business has a successful PR plan in place, it's never a bad thing to review and think of ways to improve or even switch it all around.
Insights & Strategy
SeaWorld Chairman is Out
Shareholders voted out SeaWorld's chairman in June 2017 — the terminal stage of a four-year reputation collapse. When governance becomes a brand's primary reputation tool, the brand has already lost.
Insights & Strategy
Trump, Fox News, and the Emerging Network-PR Strategy
A CNN headline this week: "Donald Trump is Fox News' Top PR guy." Four months in, the defining feature of the Trump White House press operation is a media-relations strategy that runs almost entirely against the traditional press corps and almost entirely in favor of a single friendly cable network. The Muir interview, the amplification loop, and what it means for the network press.
Insights & Strategy
Snapchat: The Gen Z & AR Distribution Layer
Snapchat reaches 75% of all 13–34s in the US and Western Europe, carries 443M daily active users, and runs the largest consumer AR platform on the internet — the Gen Z and AR distribution layer, HUB 16 on the EPR Platform Authority Graph.