Everything PR News
Marketing News & Digital Marketing Strategy

Rough Year Predicted for Radio and Print

Editorial TeamBy Editorial Team1 min read
Rough Year Predicted for Radio and Print
Share
Sounds like all those predictions about print media dying off are starting to come true. A recent survey of over 1000 marketers, conducted by Econsultancy and ExactTarget shows that marketers are moving over to digital advertising where the marketing dollar goes a lot further. In fact, it’s predicted that 28% of marketers will be switching from print or radio to digital. That’s good news for online media, bad news for offline resources. “The research shows a healthy outlook for the digital marketing industry with the majority of responding companies increasing their budgets for most digital channels,” said Linus Gregoriadis, research director at Econsultancy. “Social media marketing is the area where companies are most likely to be spending more money but areas such as search engine marketing and email marketing will remain buoyant.” Nearly 48% of marketing companies surveyed said that their clients didn’t put any or much money into online marketing because they don’t understand how it works. That being said, 70% of in-house marketers plan to implement social media marketing into their budget this year, making room for people to create a business presence on Twitter, Facebook and other social media sites. Entrepreneur Herman Friedman said that“The shift from offline to online is in full swing as marketers look to measure direct increases in top-line sales, site traffic and improve overall marketing return on investment. Interestingly, brand reputation is becoming a more significant driver of the migration to digital marketing, particularly when it comes to social media.”
TagsMarketing News & Digital Marketing StrategyPR News
Editorial Team
Written by
Editorial Team

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Other news

See all
Why the Best Digital Marketing in 2026 Feels Human Again
Editorial Team · 05/25/2026

Why the Best Digital Marketing in 2026 Feels Human Again

For the better part of the last decade, digital marketing has been defined by one word: efficiency. Marketers optimized everything. Audiences were segmented into increasingly granular cohorts. Creative was tested, iterated, and refined at scale. Entire strategies were built around performance dashboards—click-through rates, conversion rates, cost per acquisition. It was a golden age of precision. And yet, something got lost along the way. Scroll through any social platform today and you’ll encounter a paradox: marketing has never been more targeted, yet it has never felt more invisible. Ads are technically excellent, but emotionally vacant. Campaigns perform, but they rarely linger. Brands reach people, but they struggle to move them. This is the defining tension of digital marketing in 2026.

The SAFE Banking Communications Playbook (Updated Q2 2026)
Editorial Team · 05/25/2026

The SAFE Banking Communications Playbook (Updated Q2 2026)

SAFE Banking has been "almost passing" for seven years. The communications stakes just got higher. Schedule III rescheduling raised institutional investor interest. The operators that build the right banking narrative now win citation share — whether SAFER passes or doesn't.

280E Repeal Communications: What MSOs Should Be Saying Right Now
Editorial Team · 05/25/2026

280E Repeal Communications: What MSOs Should Be Saying Right Now

280E has crushed cannabis P&Ls for fifteen years. The April 23 Schedule III order ended it — for some operators. The MSOs that communicate the partial repeal with discipline win the post-rescheduling citation graph. The rest don't.

Never Miss a Headline

Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.