Request for Proposals Marketing and Branding Consulting Services City of St. Louis-SLATE
3. Submittal Deadline
Proposal requirements are five (5) written copies and one electronic proposal (PDF format) to be
submitted to SLATE by 4:00 p.m. on July 12, 2024. Responses received after this time and date
will not be considered. Proposals should be mailed or delivered to the attention of:
Fredrecka McGlown, Executive Director
SLATE Missouri Job Center
1520 Market Street Ste. 3050
St. Louis, Missouri 63103
Introduction
The St. Louis Agency on Training and Employment (“SLATE”), is soliciting qualifications from
firms (“Proposers” or “Proposer”) able to provide Marketing and Branding Consulting Services
through this Request for Proposal (“RFP”). SLATE invites firms with expertise and demonstrated
experience in formulating and implementing a wide range of marketing, branding, and public
relationsservicesto submit a proposal (“Proposal”). The selected firm(s) (“Contractor”) will assist
SLATE in generating the maximum value while preserving the continuity and integrity of SLATE
and the City of St. Louis’ image. Activities may include a strategic communication plan,
creative/development of SLATE’s brand, advising on various marketing initiatives, community
branding, marketing campaigns, and sponsorship opportunities connected with SLATE events,
public services, and programs (the “Services”).
Proposals submitted in response to this RFP will be evaluated by a selection committee
for completeness and qualifications. SLATE reserves the right, where it may serve its best interest,
to request additional information or clarification or to allow for corrections, errors, or omissions.
All proposals submitted in response to this RFP, and all other information submitted in response
to a request for additional information, become and remain the property of SLATE. Submission
of a proposal indicates acceptance by the Proposer of the conditions contained in this RFP.
SLATE will not, for any reason, reimburse a Proposer for costs and expenses in connection
with responding to this RFP.
2. Background
SLATE, an administrative entity of the City of St. Louis is charged with the task of leading the
City’s employment and training efforts by equipping St. Louis Metropolitan job seekers with the
skills, tools, credentials, and resources needed to be competitive in today’s workforce. SLATE
also offers a variety of human resource assistance to employers in an effort to help them recruit
and maintain talent within their organization. SLATE has numerous programs for both youth and
adults that offer various services which include, but are not limited to: secondary and postsecondary educational credentials, industry recognized certifications, paid training opportunities,
paid work experience, year-round youth jobs, assistance with child support arrears, supportive
services, incentives, case management and wrap around services, mentorship, life skills training,
financial literacy and empowerment, job readiness training, and job search.
The project will be delivered under a 12-month contract term which is may be extended depending
on the availability of additional funding, exceptional performance, and need. The contract period
will be from October 1, 2024 until September 30, 2025.
7. Scope of Work
The scope of work may include the following:
• Collaborate with internal and external partners to promote the organization’s
mission, vision, and projects.
• Manage brand, messaging and overall organizational communications. Work
with SLATE’s staff to coordinate SLATE brand across all communication vehicles.
• Create and implement content marketing strategies through all appropriate channels.
• Serve as a resource for SLATE staff by supporting the ongoing need for new project
messaging and crisis communication management as needed.
• Develop strategic communication to support the SLWDB Local Plan and other projects.
• Develop and implement integrated communications and marketing strategies driven by
data collection, analysis, research and desired outcomes.
• Craft and coordinate marketing campaigns and provide oversight to the creation
of graphics, videos, promotional materials, website content and media relations.
• Manage relationships with vendors and resources across multiple business sectors
to increase reach and impact.
• Develop targeted messages for various marketing platforms.
• Develop a comprehensive profile of our current and potential markets.
• Coordinate creative branding messages for various multifaceted audiences (job seekers,
employers, other City departments, and stakeholders, etc.).
• Develop an accountability plan for implementation and measuring success of the branding
process.
The services required will vary with the specific search involved. Matters outside of the
stated scope may be required and SLATE reserves the right to amend or revise any agreement
entered into for services.
Video and Graphic Related Services
Media Production
• Write, edit and create layouts for district publications, information displays, TV scripts and the organization external web site and Intranet; assist in the production of multimedia presentations.
• Consult with personnel to determine needs; communicates with personnel to maintain customer satisfaction; works closely with executive and marketing staff to ensure brand consistency and marketing materials align with organization mission.
• Maintain integrity of organization brand by monitoring district logo usage.
• Work with community partners and schools on development of marketing materials.
• Take photographs for publications.
• Assist in crafting marketing messages when appropriate.
• Monitor the supply of publications and brochures and notify appropriate personnel of needed reprints or revisions.
• Maintain confidential information appropriately and exercise good judgment when communicating with the public.
• Additional responsibilities as needed.
Graphic Designer
• Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
• Work with other creative team member to produce content.
• Create guidelines for how logos and other branding materials should be displayed and used.
• Help make design choices (e.g. fonts, sizes, colors) for readability of all content for organization use.
• Oversee all graphic design needs and execute design projects from start to finish.
• Lead creative campaign creation and update marketing calendars. Align with PR, social
media, design, and digital marketing.
• Produce drafts for review by clients and make revisions based on the feedback received.
• Review final productions for errors and ensure that final prints reflect client specifications.
Videographer
• Film videos on location. Assembling raw footage and transferring or uploading to
a computer.
• Assist in pre/post production script/screenplay planning and execution with creative team.
• Plan the shoot with the creative team and the client.
• Edit footage in post-production. Including inputting sound and graphics to enhance
footage. Which may include music and voice-overs.
• Digitally splice film and video and synchronize them into one rough cut file.
• Improve lighting and correct lighting, coloring, and faulty footage.
• Execute final cut of video in format compatible for social media, TV, and monitor display.
