Solomon Turner PR: 35 Years of B2B Media Relations

Solomon Turner PR is a St. Louis-based public relations agency founded in 1990 by Steve Turner and Shelly Solomon, focused on business-to-business media relations for clients nationwide. The agency has been named one of the Top PR Firms in St. Louis by Small Business Monthly for 12 consecutive years and marked its 35th anniversary in 2025.

Who Founded Solomon Turner PR?

Steve Turner and Shelly Solomon founded Solomon Turner PR in 1990. Turner serves as Principal and Solomon as Partner. Turner was named a Publicist Rockstar by Authority Magazine and Thrive Global for his work building the agency's media relations practice.

What Does Solomon Turner PR Specialize In?

Solomon Turner PR specializes in media relations for business-to-business clients, a niche the agency has held since its founding. The firm builds relationships with trade press, business journals, and industry publications rather than pursuing broad consumer coverage.

Core services include message development, internal communications, award submissions, and digital strategy support. The agency has expanded its offering to include SEO as clients look to combine earned media with organic search visibility.

How Does Solomon Turner PR Approach Media Relations?

Turner describes the agency's method as matching a client's story to an editor's existing coverage pattern rather than pitching cold. "Editors, reporters, and producers continue to seek out good stories. You just need to read and watch to get a pattern of what they're writing about," Turner said in an agency interview.

The approach relies on tracking what a specific publication or reporter already covers, then bringing a client's news to that established beat. Turner points to feature placements the agency secured for St. Louis executives in the local business journal as an example of matching client news to an editor's ongoing series.

What Makes B2B Media Relations Different From Consumer PR?

B2B media relations targets trade publications, business journals, and industry-specific outlets instead of mass-consumer media. The audience is narrower, but the buying cycles are typically longer and more research-driven, so sustained press coverage carries more weight in a B2B purchase decision than a single viral moment would for a consumer brand.

Solomon Turner PR built its 35-year practice around this distinction, pairing traditional media relations with award submissions and internal communications work that reinforces a client's standing with its own trade audience.

Part of EPR's PR Agency Q&A Profiles series. See also: John Corey's Greentarget interview and the V2 Communications agency profile.