AI Communications
Every CEO Lost Control of the Brand
The CEO walks into the boardroom thinking they own the narrative. They don't. The press did for a hundred years. Now the answer engines do.
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AI Communications
AI Visibility
YouTube Is the New Search Result
YouTube is no longer just a video platform. It is a search layer, a trust layer, and increasingly an AI retrieval layer. PR teams that ignore it are missing where buyers make decisions.
AI Visibility
The Source LLMs Trust Most
PR doctrine treats Reddit as risk. Every major LLM treats Reddit as retrieval infrastructure. The gap is the cost.
AI Visibility
The Citation Engine PR Teams Refuse To Read
Perplexity shows you its sources. The retrieval map is public. Almost no PR team opens it. The most diagnostic AI engine on the internet — and the one PR teams refuse to read.
AI Visibility
The Chatbox Is the Homepage Now
A growing share of buyers begin product research inside ChatGPT, not Google. The reply is the destination. The brand is either inside it — or invisible.
AI Visibility
The Search Result That Isn't a Search Result
Google AI Overviews put a generated answer above the blue links. Brands cited inside it own the authority. Brands beneath it are paying for traffic that no longer comes.
AI Visibility
PR Forgot About Google Discover
PR spent 30 years winning the headline. 10 winning the search result. Then a single Google surface quietly became one of the largest editorial referrers on the internet. Almost no PR team has a strategy for it.
AI Visibility
Where Attention Lives Now
The 5 surfaces PR teams stopped tracking — Google Discover, Google AI Overviews, ChatGPT, Perplexity, Reddit — and the retrieval logic that ties them together.
Crisis Communications
Synthetic Media in the Crisis Era: The New Defensive Playbook
Deepfakes, cloned voices, fabricated evidence. Crisis communications now has to defend against synthetic attacks that didn't exist three years ago. The playbook is new and most firms haven't written it. Speed of verification is itself the response strategy.
Crisis Communications
When the AI Engine Gets It Wrong: A Brand Response Framework
AI engines make mistakes about brands — hallucinations, stale data, context collapse, entity confusion. Traditional press response does not fix engine answers. The engine-level correction stack is a different operating discipline with its own timelines.