Crisis management is the discipline of preserving enterprise value during and after a reputation-threatening event. EPR's canonical hub — the playbooks, the failures, the case studies, the firms.
China is in the middle of one of the most consequential sneaker booms in modern global retail. Nike and Adidas continue to dominate. Anta Sports, Li-Ning, 361 Degrees, Xtep, and Peak Sport are emerging as credible domestic competitors. Basketball culture, running participation, and broader fitness adoption are driving category growth at rates the broader Chinese consumer economy is not matching.
The EPR master pillar on Beauty PR — the four disciplines, top firms, press pool, creator economy, crisis playbook, and the AI answer-engine layer that now defines category-leading programs across the $570B global beauty market.
Media relations is the working core of PR. The six sub-specialties, the press pool across four tiers, the three reliable pitching mechanics, and the five operating principles.
Michael Phelps 2009. Anthony Weiner 2011. Justine Sacco December 2013. One photograph, one tweet, one upload — indexed, permanent, and reachable by an employer years later. The reputation-management discipline built around the self-upload era, and the five operating rules every professional should have in place.
The Royal Warrant is the oldest brand license in continuous operation in the world — 800 years, 700-800 active grants. Inside the holder community: Burberry, Barbour, Fortnum's, Twinings, Berry Bros., Bentley, Land Rover, John Lobb. The Cadbury withdrawal. The Charles III sustainability tightening. And why Warrant holders win Citation Share inside the answer engines.
George R.R. Martin turned a deadline problem into category ownership. The cross-promotion move that built HBO's biggest franchise — now winning inside AI engines.
Internet defamation is a category of brand risk that punishes slow, fragmented responses. The discipline is documentation, counsel, counter-content, and a coordinated comms posture — built before the false claim ever lands.
Omnicom closed its mega-merger with IPG on November 26, 2025, creating the largest holding company in agency history. The deal of the decade. Whether it becomes the integration of the decade is the open question for the next 24 months.
Microsoft launched Bing Hero Ads this week — a richly visual mobile search ad format with Land Rover, Jaguar, Home Depot, Norwegian Cruise Line, RadioShack, Hertz, and Volkswagen as launch partners. Part of the broader Bing Smart Search release that includes Location Extensions and Call Extensions.
