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Jenn Sterger, Brett Favre, and the Playboy Machine That Built Personal Brands
Entertainment & Media

Jenn Sterger, Brett Favre, and the Playboy Machine That Built Personal Brands

The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.

EPR Editorial Team ·
Walmart Caskets: The 2009 Entry Into the Funeral Services Category
PR, AI & Communications News

Walmart Caskets: The 2009 Entry Into the Funeral Services Category

Walmart entered the casket business this month — quietly, online only, with twenty caskets priced between $999 and $3,200, roughly a third of comparable funeral home pricing. The FTC Funeral Rule of 1984 made it legal. Costco entered in 2004. Walmart's October launch is the larger, louder, more sustained challenge. What the broader funeral services category should be watching.

EPR Editorial Team ·