Higher Education Communications
The AI Search Layer Is the New Front Door: How Universities Win Reputation Inside ChatGPT, Claude, Perplexity, and Google AI Overviews
The front door of higher education isn't your homepage anymore.
Tag
AI search
Insights & Strategy
Perplexity's Publisher Deals: What PR Pros Need to Know
The first AI platform paying publishers for citations is reshaping where brands need to land coverage.
Healthcare
The AI Era Has a Front Door for Healthcare. It's Called Zocdoc.
Most hospitals will spend 2026 fighting for the wrong things. A new patient ad campaign. A higher Google ranking. A profile in a major health publication. Nice. Irrelevant.
Marketing
The GEO Content Stack: What to Publish So AI Picks It Up
A four-layer framework for content that earns citations in ChatGPT, Perplexity, and Google's AI Overviews.
Press Releases
When AI Search Replaces the Press Release Wire
The newswire was infrastructure for an internet of human readers. The new infrastructure is built for machines. How wire distribution economics, regulatory disclosure, and AI retrieval are reshaping the press release decision framework in 2026.
Generative AI
Christian Media's AI Search Reckoning: Who's Winning, Who's Losing, and Why It Matters
Christian Media's AI Search Reckoning is reshaping who wins visibility, authority, and influence in faith-based publishing. Christian media in America is a $7-plus billion industry built on radio, cable, magazines, books, and online video. Roughly 6 in 10 Americans identify as Christian. Pastors and lay believers alike are migrating their information habits from Google to […]
Influencer Marketing
Influencer Marketing in 2026: What Actually Earns Trust
Influencer marketing stopped being a channel and became a buyer-research layer. How brands win when consumers research products through creators before they search.
Startups & Venture
How Small Tech Startups Beat Giants on Brand
Small tech startups don't outspend incumbents. They outwork them on narrative discipline, founder visibility, and earned media that compounds into AI-search citation share. Five disciplines that actually move the business.
Enterprise SaaS
HubSpot's Biggest Challenge Isn't Salesforce. It's ChatGPT.
HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.
Research
Dollar Shave Club Won YouTube. It Lost ChatGPT.
Dollar Shave Club won attention. It lost retrieval. The case study in retrieval decay — and the framework for every brand becoming historical inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.