Tag

AI search

Status Labs: Executive Reputation Management in the Era of AI Search

Status Labs, founded in 2012, is a prominent online reputation management and digital marketing firm. Known for elevating positive content to manage search results, the company is now pivoting to address the impact of AI chatbots on executive reputation. The firm has a history that includes both significant success and notable controversies, making its current adaptation a key case study in the evolving reputation management industry.

EPR Editorial Team · May 24, 2026

Digital PR

How Beauty PR Changed in 2026

The beauty category was an early case study in influencer-driven brand building. The structural shifts now reshaping the category — influencer fatigue, AI-driven product discovery, retail consolidation, and shifting consumer trust — make the current period more interesting and mo

EPR Editorial Team · May 23, 2026

Generative AI

What Is AI Discovery?

AI discovery is the process by which people find brands, products, and information through AI systems. This new channel behaves unlike traditional search engines or social media, offering recommendations rather than lists. Brands cannot buy placement in AI discovery; they must be found credible, consistent, and relevant by the AI system to be named, consolidating attention on fewer brands.

EPR Editorial Team · May 21, 2026

Real Estate & PropTech

How Real Estate Brands Win in the GEO Era

How AI search, answer engines, property portals, and public-records systems are changing the way real estate brands and agents are discovered — and what determines whether a brand appears in an AI-generated answer. --- Someone considering…

EPR Editorial Team · May 19, 2026

Technology

How Tech Brands Win in the GEO Era

How AI search, answer engines, review platforms, and developer communities are changing the way technology and software brands are discovered — and what determines whether a product appears in an AI-generated answer. --- Someone evaluating…

EPR Editorial Team · May 19, 2026

AI Communications

How Gaming Brands Win in the GEO Era

Someone deciding what to play next used to begin with a search box. They typed "best co-op games" or "games like [title]," opened a review site or a ranked list, and read an editor's recommendation. The titles that won that moment had done identifiab…

EPR Editorial Team · May 19, 2026

Financial Services

How Finance Brands Win in the GEO Era

Someone deciding where to open a savings account used to begin with a search box. They typed "best high-yield savings account," opened a comparison page from NerdWallet or Bankrate, and read a ranked list with rates attached. The institutions on tha…

EPR Editorial Team · May 19, 2026

Beauty

How Beauty Brands Win in the GEO Era

Brands in the GEO Era — Beauty

EPR Editorial Team · May 19, 2026

Insights & Strategy

The PR Industry Has Been Handed Its Next Operating System. Most of It Isn't Looking.

AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.

Ronn Torossian · May 17, 2026

Digital PR

Citation Share: The Metric That Replaces Share of Voice

Citation Share is the percentage of AI-generated answers — for the category questions that should belong to a brand — in which that brand is actually named or cited. It measures presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and it is the defining m…

EPR Editorial Team · May 17, 2026