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The $20 Billion Affiliate Industry Just Got Eaten by AI
Gambling

The $20 Billion Affiliate Industry Just Got Eaten by AI

AI is collapsing the sportsbook affiliate funnel. The intermediate layer that built gambling marketing for twenty years is being compressed out of existence. The gambling affiliate economy is built on one structural assumption: customers searching for a sportsbook will land on a comparison page before they land on an operator. That assumption is breaking.

Ronn Torossian ·
How Beauty PR Changed in 2026
Beauty

How Beauty PR Changed in 2026

The beauty category was the first influencer case study. Now: influencer fatigue, AI-driven product discovery, retail consolidation, and shifting consumer trust. The structural reshape of beauty PR in 2026.

EPR Editorial Team ·
What Is AI Discovery?
Generative AI

What Is AI Discovery?

AI discovery is the process by which people find brands, products, and information through AI systems. This new channel behaves unlike traditional search engines or social media, offering recommendations rather than lists. Brands cannot buy placement in AI discovery; they must be found credible, consistent, and relevant by the AI system to be named, consolidating attention on fewer brands.

EPR Editorial Team ·