EPR's 2026 retrospective on Electric Car PR — the substantial 12-year arc from the substantial 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through substantial Tesla growth trajectory, substantial Chinese EV operator emergence (BYD, NIO, XPeng, Li Auto), substantial legacy automaker EV portfolio expansion, and substantial 2024 industry recalibration.
Piaggio's Vespa Primavera relaunch is a master class in how a brand owns a category by refusing to abandon the design language that built it.
The 2009-2010 Toyota recall crisis — over 8 million vehicles recalled globally, Akio Toyoda's congressional testimony, the operational response, and what other consumer brands should be learning from one of the most consequential corporate reputation events of recent years.
Chrysler named New Media Strategies social media AOR in February 2010 — three years after NMS was acquired by Meredith. The 16-year arc from that pickup to the March 2026 Matt McAlear appointment tracks an entirely transformed approach to automotive communications.
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.