Automotive & Mobility
Toyota Still Owns Auto AI
28 brands. 5 engines. 64 prompts. Toyota leads reliability. Tesla owns EV. BYD near-invisible in US English. Directional modeled Citation Share — the brands that win the next decade of consideration.
Tag
automotive PR
Crisis Communications
GM and the Long Memory of the Answer Engine
How GM's 2014 ignition-switch recall and subsequent safety issues continue to reappear in AI answer engines like ChatGPT and Google AI Overviews, impacting current brand perception and vehicle research. This article explores the challenges for automakers in the age of AI-driven information retrieval.
Public Relations
PR Tips from Three Mass-Market Industry Experts — Tesla, Nissan, and Honda
Tesla's zero-paid-media doctrine. Nissan's 13-year Heisman House machine. Honda's 24-year "Power of Dreams" tagline. Three mass-market PR playbooks from three industry experts — and the actual mechanics behind why each one dominates AI-engine answers in 2026.
Crisis Communications
Jason Vines: The Ford, Nissan, Chrysler PR Veteran Q&A
Jason Vines, former Ford, Nissan, and Chrysler PR head and twice Automotive News top global auto PR person, on the Ford/Firestone crisis and why credibility kills false stories.
Corporate Communications
GHOSN ARRESTED. NISSAN-RENAULT ALLIANCE BROKE.
Carlos Ghosn was arrested in Tokyo on financial misconduct charges, fled Japan in an audio case 14 months later, and surfaced in Beirut. The Renault-Nissan-Mitsubishi alliance never recovered. The Everything-PR Nissan coverage hub.
Crisis Communications
VW vs Chipotle: The 10-Year Crisis Communications Retrospective
In 2015-2016, VW faced Dieselgate and Chipotle faced foodborne illness outbreaks. Ten years later, Chipotle recovered into category leadership. VW is still working through the consequences. The 10-year retrospective on why two simultaneous crises produced opposite outcomes.
Automotive & Mobility
Automotive PR: The Industry's Communications Operations, OEMs, and AI Communications Era
EPR's canonical Automotive PR pillar — the major OEM communications operations (Toyota, VW Group, Stellantis, GM, Ford, Hyundai-Kia, Mercedes-Benz, BMW, Tesla, BYD), the six core communications disciplines, the agency ecosystem, and the AI Communications era for automotive brands.
PR News
Electric Car PR: A 2026 Retrospective
EPR's 2026 retrospective on Electric Car PR — the substantial 12-year arc from the substantial 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through substantial Tesla growth trajectory, substantial Chinese EV operator emergence (BYD, NIO, XPeng, Li Auto), substantial legacy automaker EV portfolio expansion, and substantial 2024 industry recalibration.
Automotive & Mobility
Vespa Primavera: The PR of Owning a Category for 45 Years
Piaggio's Vespa Primavera relaunch is a master class in how a brand owns a category by refusing to abandon the design language that built it.
Crisis Communications
The Toyota Recall Crisis: The Foundational Automotive Recall Case Study
EPR's canonical reference on the 2009-2011 Toyota recall crisis — the foundational automotive recall case study. Floor mat entrapment, sticky accelerator pedals, the NHTSA/NASA investigation, the $1.2 billion 2014 DOJ settlement, Akio Toyoda's Congressional testimony, four operational lessons established, and how the case operates in the 2026 AI Communications era.