Tag

automotive PR

Terrible PR Year for Volkswagen and Chipotle

VW and Chipotle both faced catastrophic crises in the same year. One survived with its brand intact. The other is still paying for it. The difference was communications strategy — not the severity of the crisis.

EPR Editorial Team · Jan 14, 2016

Crisis PR & Crisis Communications

Crisis PR: How Volkswagen Might Rebuild

Volkswagen's emissions scandal hit 11 million cars and wiped out brand trust built over decades. Here's the crisis PR playbook VW deployed — and what a real rebuild actually requires.

EPR Editorial Team · Dec 18, 2015

Crisis PR & Crisis Communications

Volkswagen’s Four PR Firms & Their Ongoing Crisis

Eleven million vehicles, four PR firms, and a brand built over 50 years — all at stake. Here's how Volkswagen deployed crisis PR and what it would actually take to recover.

EPR Editorial Team · Nov 10, 2015