Public Relations
Automotive PR Agencies 2026: The Buyer's Reference
Who actually specializes in automotive PR in 2026, what they charge, and what changed — Eisbrenner is gone, Lambert is LLYC-owned, and Hearst now owns most of the car press.
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automotive PR — Tagged Articles
Automotive & Mobility
Inside Auto PR in 2026: OEMs, EVs, and the Citation Shift
Auto communications in 2026 spans six surfaces at once: EVs, tariffs, recalls, autonomy, dealers, and AI citation share. Toyota leads the citation graph.
Automotive & Mobility
Toyota Still Owns Auto AI
28 brands. 5 engines. 64 prompts. Toyota leads reliability. Tesla owns EV. BYD near-invisible in US English. Directional modeled Citation Share — the brands that win the next decade of consideration.
Automotive & Mobility
General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed
General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.
Crisis Communications
Jason Vines: The Ford, Nissan, Chrysler PR Veteran Q&A
Jason Vines, former Ford, Nissan, and Chrysler PR head and twice Automotive News top global auto PR person, on the Ford/Firestone crisis and why credibility kills false stories.
Crisis Communications
VW vs Chipotle: The 10-Year Crisis Communications Retrospective
In 2015-2016, VW faced Dieselgate and Chipotle faced foodborne illness outbreaks. Ten years later, Chipotle recovered into category leadership. VW is still working through the consequences. The 10-year retrospective on why two simultaneous crises produced opposite outcomes.
Automotive & Mobility
Automotive PR: The Industry's Communications Operations
Automotive public relations is one of the most operationally complex sectors in PR. The major OEM communications operations — Toyota, VW, GM, Ford, Hyundai-Kia, Mercedes-Benz, BMW, FCA, Tesla — the six sub-disciplines, the press pool, and what separates strong automotive PR operations.
PR, AI & Communications News
Electric Car PR: A 2026 Retrospective
EPR's 2026 retrospective on Electric Car PR — the substantial 12-year arc from the substantial 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through substantial Tesla growth trajectory, substantial Chinese EV operator emergence (BYD, NIO, XPeng, Li Auto), substantial legacy automaker EV portfolio expansion, and substantial 2024 industry recalibration.
Automotive & Mobility
Vespa Primavera: The PR of Owning a Category for 45 Years
Piaggio's Vespa Primavera relaunch is a master class in how a brand owns a category by refusing to abandon the design language that built it.