For years, marketers have struggled to measure ROI for PR, but Ketchum and The Modellers promise to change things for the better, partnering in an initiative that will clearly show the value of PR.
Mondelez sounds like an interesting name, with “monde” – “world” in French – and delez as “delish”, but when it comes to the Russian language there is a bad association, the name sounding similar to a word that describes an oral sex act. The Russian term is manda and it appears also on Wikipedia's Russian profanity page.
Oreo, the iconic American cookie best served with milk, will be celebrating 100 years this March 6. The PR campaign however already debuted, with NASCAR's Tony Stewart.
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
Choosing a new employee is never easy - however, keep an eye out for these three traits in any potential candidate to avoid the routine of hiring and firing.
A legendary name in SEO, Bruce Clay is involved in an SEM PR nightmare of proportions. SEO expert Ben Zhang reports.
A story yesterday in the Irish Times may have gone unnoticed outside that emerald isle, but the implications for travelers should be made manifest. According to the news, Carlton Hotel Group allegedly attempted to skew TripAdvisor reviews in favor of the hotel groups offerings.
If you have been wondering just how bad the world economy is, a story from MSN Money about Wal-Mart becoming less "welcoming" may enlighten. According to the story, the US's biggest private employer is shifting their greet staff to other chores. In a cost cutting effort to optimize efficiency, the company Sam Walton built may have become a tad less friendly.
Continuing the mission to simplify social monitoring, StatFly added new quick-switch multi-profile management and unlimited reporting to its growing feature set.