Standing Out From The Crowd
The online marketplace is getting crowded as we speak. The amount of available information online has started making people overwhelmed, to the point where their only choice is to step away from digital platforms...
Tagged: business
Competitive Edge: Edge Over the Competition
Establishing a competitive edge means turning the tables of the market into your businesses favor. Ensure the market forces favor your company is key to gaining an edge on the competition. With so many...
Leadership in ‘Hustle Culture’
A recent article published in the New York Times dissected the concept of “hustle culture” made popular by millennial workers. Indeed, the idea of the “rat race” has been replaced by the more user-friendly, rise-and-grind mentality that fits...
The Importance of Social Media Marketing for Local Businesses
There are over 327 million people in the United States. According to Statista, as of October 2018, there were 204 million Facebook users in the US. This means that approximately 2 in 3 people...
How to be an innovative PR firm
As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm...
Three bad leadership traits that are detrimental to business
There are many issues that businesses face – from marketing to sales to technical, but the worst of them is a leadership problem. When leadership is lacking, it affects all aspects of the business...
3 Things Entrepreneurs Wish They Knew Before Starting Their Company
In today’s digital world, many people are starting to think seriously about the possibility of giving up their nine-to-five job and replacing it with a life as an entrepreneur. The online environment makes it...
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for...
PR Agencies Can Help Products Hit Shelves
Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional...
Building an Effective In-House Marketing Team
Building a strong in-house marketing team involves a lot of time and energy due to which a lot of companies resort to hiring marketing agencies to do the work for them. While these agencies...
