CPG
Pepsi PR: The Reinvention Machine
PepsiCo's reinvention machine, the snack-funded portfolio, the Celsius bet, and the crisis residue that compounds. Five layers, sixty years, one structural bet.
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Public Relations
How Communications Drives Revenue: The Modern PR and Sales Playbook
The Revenue Communications framework — how PR, GEO, and AI visibility drive pipeline for mid-market companies. Nine sections, three sector playbooks, and the seven-dimension scorecard.
AI Communications
Who controls AI Answers in Insurance
An analysis of who controls AI answers in the insurance sector, identifying the key sources, publishers, platforms, and regulators influencing AI retrieval and citation patterns. It highlights the dominance of consumer-finance publishers, the role of government sites, and the limited impact of carrier-owned content.