PR Insights & Public Relations Strategy
Public Relations Wars: Walmart versus Target
Walmart vs Target: two different approaches to PR — reactive vs proactive, quantity vs quality. The gap in their public trust scores tells the story.
Tag
crisis pr
PR Leaders & Communications Executive Coverage
Liz Kaplow and Richard Levick: PR CEO's
Liz Kaplow and Richard Levick built two of the most respected independent PR firms in the country — one built around lifestyle and consumer brands, the other around crisis and litigation communications.
Crisis PR & Crisis Communications
Volkswagen’s Four PR Firms & Their Ongoing Crisis
Eleven million vehicles, four PR firms, and a brand built over 50 years — all at stake. Here's how Volkswagen deployed crisis PR and what it would actually take to recover.
Crisis PR & Crisis Communications
Hill+Knowlton PR: Have a Crisis Preparedness Program in Place
Hill+Knowlton's 'Flight School' crisis preparedness program puts companies through a fully simulated media crisis — social feeds, live callers, SMS alerts — before the real thing hits. Here's what crisis readiness actually looks like.