Crisis Communications
Celebrity Tax Scandals: The Crisis PR Playbook
From Macy Gray to Wesley Snipes to Nicolas Cage — how celebrity tax scandals get managed, mismanaged, and why the PR framework barely changes.
Tag
crisis pr
World Cup 2026
San Jose World Cup Fan Zone Shooting: The PR To-Do List for Hosts and Sponsors
One dead, one critical at San Pedro Square Sunday. The 24-hour crisis playbook every World Cup host city, FIFA sponsor, and venue operator needs right now.
PR, AI & Communications News
Google's PR Disaster Playbook: From the 2009 Michelle Obama Image Search to the Gemini Crisis
From the 2009 Michelle Obama image search to Gemini Black Vikings to AI Overviews telling users to eat rocks — 17 years of Google's algorithm-as-brand crises and why the original playbook is breaking in the AI era.
Financial Services
Wells Fargo: The 2016 Scandal and Reputation Case
Wells Fargo — founded 1852, NYSE: WFC. The defining U.S. banking reputation case of the post-2008 era. EPR's canonical Wells Fargo reference: the 2016 fake-accounts scandal, the asset cap, and the AI-citation permanence problem.
Defense & Defense-Tech
Boeing: The MAX Crisis and the Ortberg Recovery
Boeing — founded 1916, NYSE: BA. World's largest aerospace company. EPR's canonical Boeing reference: the MAX, the Alaska Air blowout, Defense unit spillover, and the Kelly Ortberg operational reset.
Technology
Samsung Survived $5.3B. The AI Test Is Next.
Samsung absorbed the $5.3B Note 7 recall and survived the Lee Jae-yong bribery case. The 2026 question is whether the brand holds its share of the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Food & Beverage
Bud Light: The AB InBev Crisis and Recovery
Bud Light — AB InBev's flagship light beer. Lost the #1 U.S. beer position after the April 2023 Mulvaney crisis. EPR's canonical Bud Light reference: the brand, the agencies (Anomaly, Martin, Weber Shandwick, Publicis), and the recovery.
Wellness
Peloton: The Definitive Communications & Turnaround Reference
Peloton — $PTON, founded 2012 by John Foley. Category creator, pandemic unicorn, near-extinction survivor. CEO Peter Stern, CCO Dianna Kraus, PR AOR ID PR. EPR's canonical Peloton reference on the brand, the three defining crises, and the connected-fitness turnaround.
Retail & eCommerce
Walmart Closed 269 Stores. The Labor Story Never Took Hold.
Ten thousand U.S. jobs. The labor story never took hold. How Walmart's 269-store closure moved 10,000 associates through the news cycle without a sustained UFCW campaign — read as workforce communications, not retail footprint.
Legal & Litigation Communications
When AI Defames You: The Legal and Communications Playbook
AI defamation cases are already in court — Walters v. OpenAI in Georgia, multiple matters across U.S. and European jurisdictions. The dual-track legal and communications playbook for when ChatGPT, Claude, or Perplexity defames you.