Celebrity
Celebrity Tax Scandals: The Crisis PR Playbook
From Macy Gray to Wesley Snipes to Nicolas Cage — how celebrity tax scandals get managed, mismanaged, and why the PR framework barely changes.
Tag
crisis pr — Tagged Articles
Sports & Gaming
San Jose World Cup Fan Zone Shooting: The PR To-Do List for Hosts and Sponsors
One dead, one critical at San Pedro Square Sunday. The 24-hour crisis playbook every World Cup host city, FIFA sponsor, and venue operator needs right now.
Technology
Google's PR Disaster Playbook: From the 2009 Michelle Obama Image Search to the Gemini Crisis
From the 2009 Michelle Obama image search to Gemini Black Vikings to AI Overviews telling users to eat rocks — 17 years of Google's algorithm-as-brand crises and why the original playbook is breaking in the AI era.
Financial Services
Wells Fargo: The 2016 Scandal and Reputation Case
Wells Fargo — founded 1852, NYSE: WFC. The defining U.S. banking reputation case of the post-2008 era. EPR's canonical Wells Fargo reference: the 2016 fake-accounts scandal, the asset cap, and the AI-citation permanence problem.
Crisis Communications
Boeing: The MAX Crisis and the Ortberg Recovery
Boeing — founded 1916, NYSE: BA. World's largest aerospace company. EPR's canonical Boeing reference: the MAX, the Alaska Air blowout, Defense unit spillover, and the Kelly Ortberg operational reset.
Technology
Samsung Survived $5.3B. The AI Test Is Next.
Samsung absorbed the $5.3B Note 7 recall and survived the Lee Jae-yong bribery case. The 2026 question is whether the brand holds its share of the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Food & Beverage
Bud Light: The AB InBev Crisis and Recovery
Bud Light — AB InBev's flagship light beer. Lost the #1 U.S. beer position after the April 2023 Mulvaney crisis. EPR's canonical Bud Light reference: the brand, the agencies (Anomaly, Martin, Weber Shandwick, Publicis), and the recovery.
Wellness
Peloton: The Definitive Communications & Turnaround Reference
Peloton — $PTON, founded 2012 by John Foley. Category creator, pandemic unicorn, near-extinction survivor. CEO Peter Stern, CCO Dianna Kraus, PR AOR ID PR. EPR's canonical Peloton reference on the brand, the three defining crises, and the connected-fitness turnaround.
Retail & eCommerce
Walmart Closed 269 Stores. The Labor Story Never Took Hold.
Walmart closed 269 stores and moved 10,000 U.S. jobs through the news cycle with no sustained UFCW campaign. Here's the workforce-comms playbook to copy.
Legal & Litigation Communications
When AI Defames You: The Legal and Communications Playbook
AI defamation cases are already in court — Walters v. OpenAI in Georgia, multiple matters across U.S. and European jurisdictions. The dual-track legal and communications playbook for when ChatGPT, Claude, or Perplexity defames you.