Crisis Communications
Wells Fargo's Lost Decade: Fake Accounts, Asset Cap, Recovery
Sometimes, no matter what, people don't learn.
Tag
crisis pr
Crisis Communications
How to Write a Crisis Statement in 30 Minutes
Step-by-step framework for drafting a crisis communications statement in 30 minutes — the 10-10-10 rule, fill-in template, examples, and the prep work that makes speed possible.
News
Your Reputation Lives Inside ChatGPT. You Can't See It.
Type your name into ChatGPT. Whatever comes back — that is your reputation now. Not your website. Not your press page. Not even Google. The answer itself. Why the reputation surface moved inside the chatbox, and what the new discipline looks like.
PR News
Jennifer Garner vs. People — The Polite-Rebuke Playbook
Jennifer Garner’s 2017 response to a People magazine cover story about her divorce from Ben Affleck is a canonical example of the “polite-rebuke” playbook for celebrity press corrections. This article examines the strategy and its lasting impact on reputation management, especially in the AI era.
Automotive & Mobility
Q & A With Jason Vines: Former Head of PR for Nissan & Ford
He is a leading communications and government affairs consultant.
Legal & Litigation Communications
SLAPPs Silence Critics. Defamation Rarely Wins.
SLAPP suits and defamation lawsuits operate as a parallel infrastructure to PR-driven reputation management. This article examines how these legal actions, often used to silence critics or protect reputations, can backfire or reshape public perception through discovery and media attention, emphasizing the need for integrated legal and PR strategies.
Featured
Ronn Torossian at Harvard Business School
Ronn Torossian has lectured at Harvard Business School on crisis communications. Crisis was the focus because it is the discipline 5W has built most aggressively over two decades — and the discipline that has only intensified as crises now extend into the AI engine layer.
Social Media
When the Crisis Outlives the News Cycle — Social Media Crisis Communications, 2026
A social media crisis used to have a news cycle. That cycle is over. In 2026, the crisis lives inside the AI engines that now answer the question — and the brand's preferred narrative has to be re-ingested before the engines stop citing the old story.
Corporate Communications
Procter & Gamble: The Largest CPG Brand House in the World
EPR's canonical Procter & Gamble reference — the largest CPG brand house in the world. The 65-brand portfolio, the communications operation, the iconic campaigns (Thank You Mom, Like a Girl, Old Spice), the crisis discipline, and the CPG AI Communications era.