Insights & Strategy
PR's Role in Rebuilding Brand Trust
In today's fast-paced world, consumer trust could be a 'make or break' factor for a brand.
Tag
crisis pr
Crisis Communications
Showing Accountability During Crisis Situations
In the age of instant information and hyperconnected communities, any brand can find itself at the center of a PR crisis.
Crisis Communications
Building and Sustaining a Positive Corporate Brand Image
A positive corporate brand image is crucial for long-term success in today's competitive business landscape.
Editorial
How the Private Submersible Industry Can Rebuild Consumer Trust After the OceanGate Titan Implosion
The OceanGate Titan implosion became the canonical case study in how a niche category loses its license to operate when one operator fails catastrophically. The five-step trust-rebuild framework, what the U.S. Coast Guard investigation documented, and why the lesson extends beyond submersibles.
Crisis Communications
What to Do if Your Business Partner Becomes the Subject of a Public Crisis
Businesses can face unexpected challenges in our interconnected world.
Crisis Communications
How Companies Can Communicate Bad News Effectively
This move by State Farm follows similar actions taken by other major insurance companies in the past year.
Crisis Communications
When The Crisis Outlives The News Cycle
A social media crisis used to have a news cycle. That cycle is over. The crisis now lives inside the AI engines that answer the question — and the brand's preferred narrative has to be re-ingested before the engines stop citing the old story.
Crisis Communications
Clarity in Crisis: Making Your Stance Clear
During a crisis, brands need a clear and concise response.
Crisis Communications
How Banks Should Communicate with Customers Post-SVB
Silicon Valley Bank's failure has left the banking market and its customers in an uncertain situation.
Crisis Communications
Navigating a Crisis
Brands face new challenges in public relations and PR crisis management.