Crisis Communications
Navigating a Crisis
Brands face new challenges in public relations and PR crisis management.
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crisis pr
Crisis Communications
How Apologies Can Make or Break a PR Crisis: Maple Leaf Foods and the Michael McCain Standard
Maple Leaf Foods CEO Michael McCain's 2008 listeriosis apology — rejecting legal and accounting framing on camera — set the modern standard most CEOs cannot replicate.
Higher Education Communications
Creating a Crisis Communications Plan for a University
University crisis communications operates under FERPA, Title IX, Title VI, the Clery Act, accreditor relationships, and a twelve-constituency map. The eight higher-ed archetypes, the federal regulatory layer, pre-approved holding statements, and the AI engine layer.
Crisis Communications
Navigating a PR Crisis: The Snapchat 2018 Redesign and Kylie Jenner's $1.3 Billion Tweet
Kylie Jenner's February 21, 2018 tweet wiped roughly $1.3 billion from Snap's market cap in one day. The under-cited governance lesson behind the case.
Crisis Communications
What Actually Causes a PR Crisis — And How to Prepare for Each Type
Most PR crises have identifiable causes. Understanding the categories — product failures, executive misconduct, social media missteps, data breaches — is how organizations build defenses before they need them.
Insights & Strategy
Important Public Relations Strategies That All Companies Need to Know
Most companies these days understand the importance of public relations efforts, and how public relations can help companies reach their target audiences.
Crisis Communications
Tips to Avoid a PR Crisis: What Activision Blizzard's 2021 California Lawsuit Reveals About Avoidable Failure
Activision Blizzard's 2021 California DFEH lawsuit produced a two-year crisis that ended with the $68.7 billion Microsoft acquisition and Bobby Kotick's December 2023 departure. The avoidable governance layers.
Crisis Communications
Tools to Monitor a PR Crisis: The Critical Mention, NewsWhip, Signal AI, Onclusive, and Cision Category Map
The under-discussed PR crisis monitoring tools — Critical Mention, NewsWhip, Signal AI, Onclusive, Brand24 — fill gaps the top-tier platforms leave open. The 2026 operational map.
Crisis Communications
Restaurant Crisis Communications: The Operator's Playbook
Restaurant crises don't stay local. A food safety incident flows into Yelp, Google Reviews, regional news, Twitter, TikTok, and Reddit, and from there into the long-term public record. The four-phase sequence that protects covers and brand for years.
Crisis Communications
Engaging Employees Throughout a Crisis Situation
When a company is going through a significant change, it's relatively easy for its employees to feel intimidated or out of the loop.