Religious institutions face a category of crisis that no other institution does. The Catholic Church is the most studied case. It is not the only one. Across the SBC, Orthodox, Jewish, and megachurch traditions, the crisis communications principles converge.
Wells Fargo continues to navigate substantial recent corporate accountability moves including the recent firing of employees over expense-report issues. The substantial employee firing scope, the expense report misconduct focus, the investment banking division focus, the corporate accountability emphasis, and the broader Wells Fargo strategic positioning.
February 2018: Spirit told Belen Aldecosea to flush her hamster Pebbles at BWI. A case study in how viral animal-welfare moments collide with airline service-failure communications.
Earlier this year, just before the start of the college basketball season, a major scandal rocked the NCAA.
Al Franken resigned in 21 days. Jane Mayer's 2019 New Yorker piece broke the rapid-resignation playbook. The crisis-PR lessons that still hold.
Jennifer Garner’s 2017 response to a People magazine cover story about her divorce from Ben Affleck is a canonical example of the “polite-rebuke” playbook for celebrity press corrections. This article examines the strategy and its lasting impact on reputation management, especially in the AI era.
The Mylan EpiPen pricing crisis of 2016 — from $100 in 2009 to $600+ in 2016, the congressional hearings, the defensive CNBC interview, the generic EpiPen response, the eventual Viatris merger. Four enduring lessons for pharmaceutical crisis communications.
UNC spent more than $10 million on outside counsel and crisis PR \u2014 including a long Edelman retainer \u2014 to manage its academic-athletic scandal. The dominant public record still tells the same story. The crisis was managed for media. It was not managed for memory.
In 2016, 45 companies publicly opposed North Carolina's HB2 while their donor records showed they had funded the legislators who passed it. The reference on corporate donation/posture mismatch.
What separates organizations that recover from negative PR from those that don't isn't luck. It's preparation, speed, and the discipline to execute a framework under pressure. Here's the playbook.