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We conducted an interview Q&A with Kimberly Smith, Marketing Manager at Clarify Capital. There have been some PR blunders in 2020. Can you give us a real-world example of one? The Norwegian cruise line campaign #FeelFreeToFeelMore is a...
What are some of the major 2020 crisis PR disasters? We asked some experts and got the following. According to Chris Norris, Managing editor at SleepStandards.com, “In this fast-paced digital world, with social media readily available to...
Between online misinformation, misleading advertisements, and social media trolls, today’s crisis management planners have to be prepared for any type of emerging disaster. Whether that’s on a familiar front or a new and unexpected...
There are a lot of things missing from grocery and big box store shelves, but nothing has become more emblematic of the COVID-19 crisis than shelves without toilet paper. Panic buying caused sales of...
China, the most populated country in the world has been experiencing a backlash from some western countries over its handling of the COVID-19 pandemic. There has been a lack of trust with the official...
If a company is facing a serious problem that is threatening its reputation as well as many important relationships, it means it’s time for that company to get in touch with a crisis management...
Different PR pros hold different predictions regarding anticipated trends in 2020’s crisis communication. Some anticipate a rise in crisis preparedness, while others predict a rise in ethics in crisis management for various reasons. With...
More than 70% of crises that make the headlines are caused by decisions that management has control over. That was the conclusion of James Rubin and Barie Carmichael in their book, “Reset: Business and...
In an earlier article, we discussed how to begin drafting a plan by identifying the primary and secondary spokespersons. Here is a presentation of the next steps. The top topics to focus on were...
Nike PR has suffered two PR crises in 2019 that continue to have reverberating effects throughout the company and country even as the year draws to a close. While the two are very different...
