If a company is facing a serious problem that is threatening its reputation as well as many important relationships, it means it’s time for that company to get in touch with a crisis management firm.
A number of situations are valid reasons for concern when it comes to businesses working with crisis management firms, including employees not treating customers well, bad behaviors from business partners, data leaks or any other types of negative situations which have ended up right in front of the eye of the public and have made audiences outraged.
No matter how good any business may be at handling any sort of situation, it’s always beneficial to get some expert assistance when it comes to crises. In fact, often, it’s due to the experience, intuition and insight from crisis professionals that businesses manage to sail through a situation, relatively unharmed.
Get Help With Seeing the Big Picture
When it comes to crisis management and crisis communications, those experts all have unique skill sets that allow them to deliver sensitive or difficult messages during a hostile situation. Whether it’s delivering those messages via social or traditional media channels, these experts have taken a lot of time and put a lot of effort into developing that skill.
Thanks to these professionals working with a variety of clients in different crisis situations, they have managed to perfect the job that they do on a daily basis. That’s precisely why brands and corporations should try working with an outside crisis management firm, which will help them see the bigger picture and provide insight into any legal or insurance liability.
The Business Can Continue to Function
A business is still a business, even during practically any type of crisis, which means that no matter what may be going on internally or externally, everything should still proceed as normal. However, this is difficult to do when there’s a crisis going on, which means that it’s easy for any part of the business to fall by the wayside during times like those.
Thankfully, working with an expert crisis management firm is everything a brand needs to keep working as normal, since the outside firm will be responsible for managing the crisis, without worrying about much else. That’s because, for crisis management firms, this is the only issue they need to focus on and see through to the end.
The Benefits of an Outside Impartial Expert
When it comes to dealing with a crisis, there are various strategies that help with handling how everybody reacts. Unfortunately, some of those strategies also involve some unpopular solutions. These solutions could easily put an employee in an awkward position with the rest of the business. Everyone understands the importance of maintaining a neutral working relationship for a good workplace environment. Be that as it may, having an outside expert when it comes to a crisis is beneficial in these situations as well, since that expert doesn’t have any personal or professional relationship in the client’s business that they need to protect. The main goal of their job is to protect the client’s business itself, which makes it easier to take any more challenging strategies or tactics.
Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.
Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.
Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.
Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.
A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities