Ronn Torossian hardly needs an introduction In the world of public relations. Ronn has cultivated a reputation of being a results-driven public relations professional capable of taking on even the most formidable challenges.
Named twice to 40 Under 40 lists cultivated by Advertising AgeandPR Week, Torossian quickly built a name for himself as a force to be reckoned with as a publicist. Torossian has been named PR Executive of the Year by the American Business Awards and has also been a finalist for the Ernst & Young Entrepreneur of the Year award. He specializes in crisis management, social media, and public affairs. He’s also published a book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.
Now, 5W Public Relations is one of the top-ranked PR firms in the country. Headquartered in Manhattan, 5WPR services companies using the talent and expertise of over 150 professionals within the industry. The agency has been awarded PR Agency of the Year honors by the American Business Awards three times.
Crisis management is the name of the game for the speaking engagement by Torossian today at Harvard Business School. He understands the value of learning how to best manage a crisis. This, he says, is one of the cornerstones of effective PR practice, and he credits Harvard Business School with having the forward thinking approach of allowing its students to learn from first-hand accounts.
“Crisis PR is a pillar of the communications industry, and given the speed at which crises in the modern world can explode, it’s more important than ever to learn what it takes to manage and recover from a crisis,” Torossian said. This lesson is an important one, and one he hopes to impart the potential impact of to eager Harvard students.
After all, Torossian has
cultivated his career by refusing to back down from a challenge. This includes
a willingness to think creatively and to not be afraid of voicing opinion. For
clients in a crisis, a PR professional who will not back down is a vital part
of the team. It’s a practice Torossian has made a name for himself for.
Creating moving and powerful narratives is what 5W Public Relations, under Ronn Torossian’s shrewd leadership, has become known for. Managing expectations and finessing public perception are just two facets of creating such narratives, and students can expect to learn from Torossian’s experiences in a cutthroat, competitive industry during his upcoming speaking engagements.