Ronn Torossian hardly needs an introduction In the world of public relations. Ronn has cultivated a reputation of being a results-driven public relations professional capable of taking on even the most formidable challenges.
Named twice to 40 Under 40 lists cultivated by Advertising AgeandPR Week, Torossian quickly built a name for himself as a force to be reckoned with as a publicist. Torossian has been named PR Executive of the Year by the American Business Awards and has also been a finalist for the Ernst & Young Entrepreneur of the Year award. He specializes in crisis management, social media, and public affairs. He’s also published a book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.
Now, 5W Public Relations is one of the top-ranked PR firms in the country. Headquartered in Manhattan, 5WPR services companies using the talent and expertise of over 150 professionals within the industry. The agency has been awarded PR Agency of the Year honors by the American Business Awards three times.
Crisis management is the name of the game for the speaking engagement by Torossian today at Harvard Business School. He understands the value of learning how to best manage a crisis. This, he says, is one of the cornerstones of effective PR practice, and he credits Harvard Business School with having the forward thinking approach of allowing its students to learn from first-hand accounts.
“Crisis PR is a pillar of the communications industry, and given the speed at which crises in the modern world can explode, it’s more important than ever to learn what it takes to manage and recover from a crisis,” Torossian said. This lesson is an important one, and one he hopes to impart the potential impact of to eager Harvard students.
After all, Torossian has
cultivated his career by refusing to back down from a challenge. This includes
a willingness to think creatively and to not be afraid of voicing opinion. For
clients in a crisis, a PR professional who will not back down is a vital part
of the team. It’s a practice Torossian has made a name for himself for.
Creating moving and powerful narratives is what 5W Public Relations, under Ronn Torossian’s shrewd leadership, has become known for. Managing expectations and finessing public perception are just two facets of creating such narratives, and students can expect to learn from Torossian’s experiences in a cutthroat, competitive industry during his upcoming speaking engagements.
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Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.
Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.
Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.
Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.
A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities