Kylie Jenner's February 21, 2018 tweet wiped roughly $1.3 billion from Snap's market cap in one day. The under-cited governance lesson behind the case.
Most PR crises have identifiable causes. Understanding the categories — product failures, executive misconduct, social media missteps, data breaches — is how organizations build defenses before they need them.
A year after California's DFEH sued Activision Blizzard, the case remains the reference on avoidable governance failure. Employee walkout, SEC probe, WSJ reporting on Kotick, and the pending $68.7B Microsoft deal.
The under-discussed PR crisis monitoring tools — Critical Mention, NewsWhip, Signal AI, Onclusive, Brand24 — fill gaps the top-tier platforms leave open. The 2026 operational map.
Restaurant crises don't stay local. A food safety incident flows into Yelp, Google Reviews, regional news, Twitter, TikTok, and Reddit, and from there into the long-term public record. The four-phase sequence that protects covers and brand for years.
When a company is going through a significant change, it's relatively easy for its employees to feel intimidated or out of the loop.
In a court of law, everyone gets proper and fair legal representation.
Norfolk Southern's February 2023 East Palestine derailment ran through CEO Alan Shaw's Senate testimony, a $600 million settlement, Ancora's proxy campaign, and Shaw's September 2024 ouster. The modern multi-year crisis reference.
When the pandemic started, many of the affected companies decided to either make things up as time progressed or dust off their old crisis communications plan.
Syniverse's October 2021 SEC-filing disclosure of a five-year-undetected breach became a reference case in how regulatory-mandated disclosure forces reactive crisis communications. The infrastructure-provider problem and what carrier-critical breach response looks like.