Crisis Communications
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Crisis Communications
Handling a PR Crisis: The Norfolk Southern East Palestine Derailment and Alan Shaw's Two-Year Response
Norfolk Southern's February 2023 East Palestine derailment ran through CEO Alan Shaw's Senate testimony, a $600 million settlement, Ancora's proxy campaign, and Shaw's September 2024 ouster. The modern multi-year crisis reference.
Crisis Communications
Debriefing After a Crisis
When the pandemic started, many of the affected companies decided to either make things up as time progressed or dust off their old crisis communications plan.
Crisis Communications
Syniverse 2021: The Forced-Disclosure Breach Reference Case
Syniverse's October 2021 SEC-filing disclosure of a five-year-undetected breach became a reference case in how regulatory-mandated disclosure forces reactive crisis communications. The infrastructure-provider problem and what carrier-critical breach response looks like.
Corporate Communications
The Internal Power Shift — Why Employees Are Now a Crisis Surface
Apple, Google, Amazon, Meta — the same pattern on a loop. The internal-employee crisis is now a standing category in tech communications, and Slack rewired the building.
Crisis Communications
Communications Crises and the Public
Tragically in Florida, there are 10 dead and 151 people missing after a building collapsed in Miami.
Crisis Communications
What Should a Crisis Communication Plan Include?
A crisis communication plan is the operational document that decides whether the first 24 hours of a crisis go controlled or chaotic. The eight elements every plan must include — risk assessment, the team, activation protocol, pre-approved holding statements, internal procedure, contacts list, monitoring across every surface (traditional, social, AI engines), and post-crisis evaluation — plus the one-page quick reference and the drill cadence that decides whether the plan actually works.
Crisis Communications
The 10 Steps of Crisis Communication Every PR Team Needs
Crisis communication isn't instinctive — it's structural. The organizations that navigate crises well execute a framework fast. Here are the ten steps every communications team needs.
PR News
The COVID-19 Vaccine Rollout: A Crisis Communications Case Study
The COVID-19 vaccine rollout was the largest public-health communications operation in modern history. Pfizer, Moderna, J&J. The CDC. The Trump and Biden transitions. The lessons that anchor every public-health crisis.