Maple Leaf Foods CEO Michael McCain's 2008 listeriosis apology — rejecting legal and accounting framing on camera — set the modern standard most CEOs cannot replicate.
Kylie Jenner's February 21, 2018 tweet wiped roughly $1.3 billion from Snap's market cap in one day. The under-cited governance lesson behind the case.
Most PR crises have identifiable causes. Understanding the categories — product failures, executive misconduct, social media missteps, data breaches — is how organizations build defenses before they need them.
A year after California's DFEH sued Activision Blizzard, the case remains the reference on avoidable governance failure. Employee walkout, SEC probe, WSJ reporting on Kotick, and the pending $68.7B Microsoft deal.
The under-discussed PR crisis monitoring tools — Critical Mention, NewsWhip, Signal AI, Onclusive, Brand24 — fill gaps the top-tier platforms leave open. The 2026 operational map.
Restaurant crises don't stay local. A food safety incident flows into Yelp, Google Reviews, regional news, Twitter, TikTok, and Reddit, and from there into the long-term public record. The four-phase sequence that protects covers and brand for years.
When a company is going through a significant change, it's relatively easy for its employees to feel intimidated or out of the loop.
In a court of law, everyone gets proper and fair legal representation.
Norfolk Southern's February 2023 East Palestine derailment ran through CEO Alan Shaw's Senate testimony, a $600 million settlement, Ancora's proxy campaign, and Shaw's September 2024 ouster. The modern multi-year crisis reference.
When the pandemic started, many of the affected companies decided to either make things up as time progressed or dust off their old crisis communications plan.