Insights & Strategy
Managing a Brand Crisis
Whether that's on a familiar front or a new and unexpected one, the best way of managing a crisis is with a solid plan.
Tag
crisis pr
PR, AI & Communications News
Nike Public Relations: The Five Layers of the Brand
Nike is the largest brand authority asset in global sportswear — the cultural anchor of athletic apparel and the brand every competitor's pitch references. The five layers of the brand: origin, Just Do It, athlete partnerships, DTC and digital, and the category competition.
Defense & Defense-Tech
After 9/11: How the Defense Industry Rewired Itself
September 11, 2001 is a day most in generation Z and any older generations will never forget.
Crisis Communications
Getting Ahead of a Crisis: The Three Moves Prepared Companies Make
Getting Ahead of a Crisis Before it Happens.
Featured
Ronn Torossian at Harvard Business School
Ronn Torossian has lectured at Harvard Business School on crisis communications — the discipline 5W Public Relations has built most aggressively over two decades.
Crisis Communications
Managing a PR Crisis: The Framework Every Organization Needs
All businesses will face a PR crisis. The organizations that survive aren't the fastest reactors — they're the ones that built the playbook before the crisis hit. Here's the framework.
Food & Beverage
Schnatter and Papa Johns Working Toward Settlement Agreement
Papa John's founder John Schnatter created a years-long PR crisis — racial slur, NFL commentary, board battle. Here's the crisis arc and what the brand needed to do to reset.
PR, AI & Communications News
R. Kelly: From Pop Star to Federal Prisoner — The Complete Reputation Arc
R. Kelly is serving 31 years in federal prison for racketeering, sex trafficking, and child pornography. The complete arc — from 100 million records to FCI Butner — and the four reputation infrastructure failures that let it continue for 25 years.
Crisis Communications
Gillette: The 125-Year Razor Empire, the "We Believe" Backlash, and the Quiet Recovery
Gillette is the most-cited men's grooming brand in the world — and the most-cited cautionary tale in purpose-driven advertising. From the 1901 King Camp Gillette patent to the 2005 $57B P&G acquisition to the January 2019 "We Believe" ad to the 2026 recovery. The full case file.