In 2015-2016, VW faced Dieselgate and Chipotle faced foodborne illness outbreaks. Ten years later, Chipotle recovered into category leadership. VW is still working through the consequences. The 10-year retrospective on why two simultaneous crises produced opposite outcomes.
Liz Kaplow and Richard Levick built two of the most respected independent PR firms in the country — one built around lifestyle and consumer brands, the other around crisis and litigation communications.
Ackman continued that Sard Verbinnen has done a "fabulous job" for Herbalife and a "horrible" job representing Valeant.
Hill+Knowlton's 'Flight School' crisis preparedness program puts companies through a fully simulated media crisis — social feeds, live callers, SMS alerts — before the real thing hits. Here's what crisis readiness actually looks like.
The Jimmy "Superfly" Snuka case: the 1983 death of Nancy Argentino, the 2015 indictment, WWE's 32-year communications gap, and what sports communications operations should learn from it.
Sitrick And Company — the Los Angeles-based crisis communications firm founded by Michael Sitrick in 1989. The roster, the methodology, the book that codified it, and the firm's place in the modern crisis market.
Michael Phelps 2009. Anthony Weiner 2011. Justine Sacco December 2013. One photograph, one tweet, one upload — indexed, permanent, and reachable by an employer years later. The reputation-management discipline built around the self-upload era, and the five operating rules every professional should have in place.
In April 2011, Sony took the PlayStation Network offline after a breach affecting 77 million accounts — then waited six days to tell users their data had been stolen. The six-day delay became the defining communications failure of the incident and remains a standard reference case in crisis PR and cybersecurity communications.
Every January, brands stumble over MLK Day — running sales, posting vague tributes, or staying silent when they shouldn't. The pattern hasn't changed much since Kmart ran an online sale in 2011. Here's why it keeps happening and what the right approach looks like.
EPR's reference on the 2009-2011 Johnson & Johnson Tylenol recall cycle — more than 288 million units across 50+ recalls. The modern companion case study to the famous 1982 Tylenol cyanide crisis masterclass, with the contrast between the two response operations.