
Dolce & Gabbana’s Marketing Mishap
It's been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as "disrespectful and racist".

It's been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as "disrespectful and racist".

As the United States enters yet another round of the great gun debates, at least one gun manufacturer is struggling to make ends meet.

From there, the story gets even stranger.

Earlier this year, just before the start of the college basketball season, a major scandal rocked the NCAA.

Another week and another prominent person apologizing for sexual misconduct.

What separates organizations that recover from negative PR from those that don't isn't luck. It's preparation, speed, and the discipline to execute a framework under pressure. Here's the playbook.

When Walmart ignored months of requests from a local transit authority — and faced a community boycott — it was a preventable crisis that became a lesson in corporate listening.

VW and Chipotle both faced catastrophic crises in the same year. One survived with its brand intact. The other is still paying for it. The difference was communications strategy — not the severity of the crisis.

Volkswagen's emissions scandal hit 11 million cars and wiped out brand trust built over decades. Here's the crisis PR playbook VW deployed — and what a real rebuild actually requires.

Walmart vs Target: two different approaches to PR — reactive vs proactive, quantity vs quality. The gap in their public trust scores tells the story.