The Jimmy "Superfly" Snuka case: the 1983 death of Nancy Argentino, the 2015 indictment, WWE's 32-year communications gap, and what sports communications operations should learn from it.
In April 2026, Michael Sitrick reclaimed ownership of Sitrick And Company — the LA-based crisis communications firm he founded in 1989. After 17 years under corporate ownership, the founder bought it back.
15 years of career-ending photos in three eras — the social media upload, the viral screenshot, and now AI deepfakes. Taylor Swift, the $25M Hong Kong fraud, the TAKE IT DOWN Act, and the 2026 operating playbook.
In 2011, Duke Nukem Forever shipped after 15 years of development. It was panned. Its PR firm threatened critics on Twitter. The firm was fired the same day. The incident remains the clearest case study in gaming PR failure — and what it teaches about review embargoes and reputation management still applies.
In April 2011, Sony took the PlayStation Network offline after a breach affecting 77 million accounts — then waited six days to tell users their data had been stolen. The delay became the defining communications failure of the incident and remains a standard reference case in crisis PR.
Every January, brands stumble over MLK Day — running sales, posting vague tributes, or staying silent when they shouldn't. The pattern hasn't changed much since Kmart ran an online sale in 2011. Here's why it keeps happening and what the right approach looks like.
EPR's reference on the 2009-2011 Johnson & Johnson Tylenol recall cycle — more than 288 million units across 50+ recalls. The modern companion case study to the famous 1982 Tylenol cyanide crisis masterclass, with the contrast between the two response operations.
EPR's canonical Procter & Gamble reference — the largest CPG brand house in the world. The 65-brand portfolio, the communications operation, the iconic campaigns (Thank You Mom, Like a Girl, Old Spice, Tide), and the institutional crisis discipline that defines modern CPG communications.
Tylenol, Domino's, JetBlue — the recovery template. United, Wells Fargo, Equifax — the failure template. CrowdStrike 2024 — the modern variant. The corporate apology database, indexed.
In 2010, BP chose provocation over contrition. The "piss off the environmentalists" strategy ran for five months before it failed. Four reasons it failed, and what the 16-year retrieval record says.