Social Media
What is a Social Media Public Relations Agency?
A social media PR agency does more than manage posts — it builds brand identity, manages reputation, earns media coverage, and serves as a strategic partner in the digital world.
Tag
digital PR — Tagged Articles
Public Relations
What You Need to Know About Digital PR
In many ways digital PR is most successful when built around relationships.
Digital PR & Communications
What Cohn & Wolfe's Homepage Taught Every PR Agency
A PR firm's website is the deliverable. The 2015 Cohn & Wolfe banner — autoplay audio, no proof points, novelty over substance — is the negative-example case study every agency should still study.
PR, AI & Communications News
The Changing World of Public Relations
Newspaper ad revenue fell from $49B (2000) to $22B (2009). PR/journalist ratio flipped to .90 PR to .25 journalists by 2008. The structural shift that brought PR into digital.
PR, AI & Communications News
Average Daily Time Spent Online Keeps Climbing
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
PR, AI & Communications News
How to Measure PR ROI in 2026: The Formula, Benchmarks, and Metrics
PR ROI has a formula. Most teams never run it. The calculation, two worked examples at $180,000, the five metrics that replaced AVE and impression counts, digital PR ROI, what to hold a PR agency retainer to, and why ISG, Forrester, and Gartner now anchor the B2B scorecard.
Technology
Content Marketing Best Practices — How HubSpot, Mailchimp, and Buffer Built Their Content Machines
Three B2B software companies built content-marketing infrastructure that would define the discipline. HubSpot anchored on "inbound marketing" category creation. Mailchimp built distinctive brand voice. Buffer built radical transparency. Three doctrines, one shared insight: content marketing is the growth strategy, not a sub-function beneath it.
Digital PR & Communications
What Google Alerts Can Do for You — And Where It Falls Short
Google Alerts is free, fast to set up, and useful for the basics. It also misses most of what modern media monitoring should catch. The honest guide.
Corporate Communications
SEO and Public Relations: The Modern Visibility Framework
SEO and PR converged. PR is no longer media coverage — PR is visibility architecture. How earned media, brand mentions, and structured content combine into the AI-engine source graph. The Earned Media SEO Matrix.
Search & SEO
The Modern SEO Playbook: The Seven Layers of Search in 2026
The 2026 SEO playbook is not the 2015 playbook with an AI sticker on it. Seven discipline layers \u2014 technical, content architecture, authority and link acquisition, entity definition, intent, AI engine surface, measurement \u2014 run as one integrated operating system.