Public Relations
Digital vs. Traditional PR
When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR?.
Tag
digital PR
Social Media
What is a Social Media Public Relations Agency?
A social media PR agency does more than manage posts — it builds brand identity, manages reputation, earns media coverage, and serves as a strategic partner in the digital world.
Automotive & Mobility
PR Tips from Carmichael Lynch's Subaru Playbook
Subaru just closed its eighth straight year of US sales growth — roughly 615,000 vehicles in 2016, a record. Carmichael Lynch has been the agency of record since 1997. The Love campaign, Share the Love, the Barkleys, the Indiana zero-landfill PR, the outdoor-lifestyle positioning. Nineteen years of compounding discipline. The case every brand should be reading.
Social Media
Can A Company Still Succeed Without Social Media?
Some of the most valuable brands in America barely post. Others wouldn't exist without TikTok. The honest answer isn't "it depends" — it's "yes, if you have a different distribution moat."
Digital PR & Communications
What Cohn & Wolfe's Homepage Taught Every PR Agency
A PR firm's website is the deliverable. The 2015 Cohn & Wolfe banner — autoplay audio, no proof points, novelty over substance — is the negative-example case study every agency should still study.
PR, AI & Communications News
The Changing World of Public Relations
Newspaper ad revenue fell from $49B (2000) to $22B (2009). PR/journalist ratio flipped to .90 PR to .25 journalists by 2008. The structural shift that brought PR into digital.
Insights & Strategy
Australia's Communications State: Albanese, AUKUS, BHP
Australia's Communications State: Albanese II, AUKUS, BHP, Rio Tinto, Fortescue, and the Black Summer climate legacy — inside EPR's National Retrieval Stack™ analysis of how AI engines describe Australia.
AI Visibility
How PR Powers SEO: The Integrated Earned-Media Stack
PR and SEO have converged into one integrated function. Earned media, brand mentions, Wikipedia, original research, named experts, digital PR, and the social graph — one coordinated discipline that compounds across both.
Fashion
Fashion PR Tips for the Modern Era — How Skims, Aritzia, and Lululemon Built Their PR Machines
Fashion PR has been rebuilt twice. Skims, Aritzia, and Lululemon ran the playbook on both shifts — celebrity founder, TikTok hero product, ambassador community. The actual mechanics behind three fashion brands that now own AI-engine answers about modern apparel.
Automotive & Mobility
Pinterest and Visual Brand Identity Building
Pinterest continues to operate as substantial visual brand platform for businesses. The visual-first platform positioning, the discovery-oriented user behavior, the intent-driven engagement, the long-content longevity, and the visual search capability across multiple categories.