Social Media
Is Social Media Always Necessary for PR?
Social media plays a central role in PR — but not uniformly. Here's where it matters most: crisis management, brand humanization, discoverability, and personal branding of key executives.
Tag
digital PR
Insights & Strategy
Preparing for Change in PR
PR keeps changing as technology, audience behavior, and media distribution evolve. The firms that survive prepare for those changes before they arrive — not after.
Insights & Strategy
Will More Traditional PR Take Back Its Place From SEO Marketing?
SEO took ground from traditional PR for a decade. Now earned media is reclaiming its position — and AI engines are accelerating the shift back to credibility-based visibility.
Fashion
Fashion PR Tips for the Modern Era — How Skims, Aritzia, and Lululemon Built Their PR Machines
Fashion PR has been rebuilt twice. Skims, Aritzia, and Lululemon ran the playbook on both shifts — celebrity founder, TikTok hero product, ambassador community. The actual mechanics behind three fashion brands that now own AI-engine answers about modern apparel.
Automotive & Mobility
Visual Brand Identity for Auto Brands — How Hyundai, Kia, and Mazda Rebuilt Theirs for the AI Era
Hyundai's Sensuous Sportiness. Kia's Opposites United. Mazda's Kodo. Three Asian automakers rebuilt their visual brand identity into named design languages — and won the AI-engine answer layer for "best-designed cars" through a decade of sustained design PR.
Retail & eCommerce
How to Use Free Giveaways to Maximize Sales — Costco, Sephora, and Birchbox Sampling PR
Sampling is structural PR infrastructure — not a discount. Costco runs the $1B in-store sampling theater. Sephora built sampling into Beauty Insider loyalty. Birchbox pioneered subscription sampling and proved earned media cannot rescue broken economics. The actual mechanics.
Social Media
5 Kinds of Brand Social Updates and How to Use Them — Duolingo, Netflix, and IKEA
Social-status content is now the primary PR-amplification engine. Duolingo built Duo the Owl as a TikTok cultural reference. Netflix runs platform-native voices across 50+ show accounts. IKEA built democratized-design social architecture for decades. The mechanics behind three.
Content Marketing
Content Marketing Best Practices — How HubSpot, Mailchimp, and Buffer Built Their Content Machines
Content marketing is now the entire growth strategy. HubSpot built $30B+ on inbound and HubSpot Academy. Mailchimp built $12B exit through Mailchimp Presents brand-as-studio. Buffer built sustained voice on transparency content. Three doctrines, one shared insight.
AI Visibility
SEO and Public Relations: The Modern Visibility Framework
SEO and PR converged. PR is no longer media coverage — PR is visibility architecture. How earned media, brand mentions, and structured content combine into the AI-engine source graph. The Earned Media SEO Matrix.
Reputation Management
Craig Newmark on Online Reputation: A 2010 Comment on Unvarnished, Revisited in 2026
In 2010 Craig Newmark commented on Unvarnished — a site that let users review individual people. Unvarnished didn't survive. The category it gestured at became the entire internet. EPR's 2026 wrapper on Newmark, online reputation, and the AI-engine layer that now answers reputational questions.