AI Communications
Gartner to PR: Double Your Budget
Gartner predicts PR budgets will double by 2027 as AI answer engines replace traditional search — and 95% of what they cite is nonpaid earned media coverage.
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Gartner — Tagged Articles
Technology
Two Hours On Acquired Is Worth Ten Gartner Mentions
New 5W research: Enterprise SaaS executives with one 90-minute-plus podcast appearance surface in AI engine answers at 5.1× the rate of matched controls. Analyst reports lost the shortlist. Long-form podcasts have it.
Corporate Communications
How to Win Analyst Relations: Gartner, Forrester & IDC Strategy
The foundational playbook on analyst relations in 2026. Gartner, Forrester, IDC, the Tier 2, the boutique tier — what AR is, who runs it, what it costs, and the new motion coordinated with PR and GEO.
Corporate Communications
Gartner: 94.2 and the Default Analyst Answer
Gartner firm profile 2026 — Magic Quadrant methodology, Eugene Hall leadership, 94.2 EPR Analyst Visibility Index score, and AI engine citation share across the five engines.
Corporate Communications
Gartner vs Forrester vs IDC: How AI Engines Cite Analyst Firms (2026 Index)
The 2026 EPR Analyst Visibility Index scores Gartner, Forrester, IDC, HFS, ISG, and S&P 451 on how AI engines cite them across 120 prompts and five engines.
Corporate Communications
Analyst Relations vs. The Answer Engine: The 2026 Buying Cycle
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
Corporate Communications
Gartner Predicts a 2x Increase in PR and Earned Media Budgets by 2027 — Because AI Engines Cite Earned, Not Paid
Gartner predicts PR and earned media budgets will double by 2027 as buyers migrate to AI answer engines that cite earned, not paid — with more than 95% of AI citations nonpaid.
Marketing
Analyst Relations Strategy: How to Win the Gartner Magic Quadrant
A favorable Gartner Magic Quadrant placement can materially influence enterprise buying cycles and vendor shortlists for years. Here's how the evaluation process works — and how to build the AR program that earns the placement.
Technology
Briefing the Answer Engines — The 2026 Analyst Relations Workflow
Traditional analyst briefings still run. What changed is the audience. The five-surface engine briefing stack, the new quarterly AR cadence, the restructured briefing document, and the workflow that wins the 2026 buying committee.
Marketing
Why SaaS GEO Programs Fail — And How to Fix Them
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.