PR Firms & Communications Agencies
Gartner — Firm Profile 2026
Gartner firm profile 2026 — Magic Quadrant methodology, Eugene Hall leadership, 94.2 EPR Analyst Visibility Index score, and AI engine citation share across the five engines.
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Gartner
Analyst Relations
Who Controls AI Answers In Analyst Relations
Engine-by-engine citation share for Gartner, Forrester, IDC, HFS, ISG, and S&P 451 across ChatGPT, Claude, Gemini, Perplexity, AI Overviews.
Analyst Relations
EPR Analyst Visibility Index 2026
The 2026 EPR Analyst Visibility Index scores Gartner, Forrester, IDC, HFS, ISG, and S&P 451 on how AI engines cite them across 120 prompts and five engines.
AI Communications
Analyst Relations in the AI Era: Gartner, Forrester, IDC vs. the Answer Engine
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
AI Communications
Gartner Predicts a 2x Increase in PR and Earned Media Budgets by 2027 — Because AI Engines Cite Earned, Not Paid
Gartner predicts PR and earned media budgets will double by 2027 as buyers migrate to AI answer engines that cite earned, not paid — with more than 95% of AI citations nonpaid.
B2B Marketing
Analyst Relations Strategy: How to Win the Gartner Magic Quadrant
A favorable Gartner Magic Quadrant placement can materially influence enterprise buying cycles and vendor shortlists for years. Here's how the evaluation process works — and how to build the AR program that earns the placement.
Enterprise SaaS
Briefing the Answer Engines — The 2026 Analyst Relations Workflow
Traditional analyst briefings still run. What changed is the audience. The five-surface engine briefing stack, the new quarterly AR cadence, the restructured briefing document, and the workflow that wins the 2026 buying committee.
Enterprise SaaS
Why SaaS GEO Programs Fail — And How to Fix Them
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.
Technology
IBM Bets on the CMO as Enterprise Tech Buyer
IBM has launched a new advertising campaign targeting chief marketing officers — the underlying strategic read about who the next decade of enterprise technology buyers will actually be, the Gartner research backing the campaign, and what the broader corporate communications category should be taking from the case.