Tag

marketing trends

12 CPG Angles Built To Go Viral

Most CPG digital marketing campaigns fail because the idea itself is not designed to spread. This article outlines 12 high-probability viral angles, from "Extreme Use Case" to "Relatable Humor," based on observable patterns across successful campaigns. Learn how to adapt these strategies for your brand and understand the core drivers of virality: curiosity, emotion, identity, and participation. Also, explore the role of execution, platform-native content, and agency partnerships in maximizing viral potential.

EPR Editorial Team · Jun 4, 2026

PR News

The 2016 Top 20 Celebrity Influencers Study — A 2026 Retrospective

A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.

EPR Editorial Team · Jun 2, 2026

AdTech & MarTech

Why the Best Digital Marketing in 2026 Feels Human Again

A decade of digital marketing optimized for efficiency — granular segments, A/B tested creative, automation at scale. The 2026 reset: the best work feels human again. Brands that rediscovered voice, point of view, and emotional resonance are pulling ahead.

EPR Editorial Team · May 25, 2026

Insights & Strategy

Why the Best Digital Campaigns Refuse to Play It Safe

The best digital campaigns in 2026 prioritize humanity, emotion, and cultural participation over just efficiency. Using examples from Apple, McDonald's, Nike, Spotify, and Google, this article explains how top brands are taking creative risks and building long-term value instead of focusing on short-term optimization alone.

EPR Editorial Team · May 25, 2026

Multicultural Marketing & DEI

Multicultural Marketing Isn’t a Campaign—It’s the New Center of Gravity

Multicultural marketing is evolving from a segmented approach to a central strategy. Brands are moving beyond superficial campaigns to integrate cultural fluency, recognizing diverse audiences not as a subset, but as the market itself. This shift emphasizes true integration over mere representation, focusing on cultural intelligence and internal diversity to drive innovation and market share.

EPR Editorial Team · May 23, 2026

AdTech & MarTech

Why AI in Digital Marketing May Be Overhyped

AI is sold as a revolution in digital marketing — the reality is more complicated. The systems lack real intent, context, and creativity. Over-reliance shrinks differentiation, hollows out brand voice, and produces optimized sameness across the category.

EPR Editorial Team · May 22, 2026

AI Communications

The Shortlist Is Now Written by a Machine. The Talent Industry Has Eighteen Months.

The talent industry is facing a major shift as AI engines begin to dominate the casting process. A new report, the AI Casting Index 2026, reveals that AI prioritizes documented talent over influencers, giving the industry just 18 months to adapt to this new paradigm.

Michael Heller · May 20, 2026

Marketing

Beyond the Trend, What’s here to Stay in Marketing

However, there are certain trends that emerged in the past decade that have decidedly outlasted the ephemeral nature of a trend and are here to stay.

EPR Editorial Team · Jan 5, 2023

Marketing

Dad-vertising — and the Household Buyer in the AI Era

Dad-vertising was named a trend in 2013. Thirteen years on, it's a baseline, and the upstream question — who in the household opens the AI chatbox first — has been substantially mediated by engines the original framing didn't anticipate.

EPR Editorial Team · Jul 19, 2013