Amazon doesn't advertise to you. It indexes you. $638B in 2024 revenue, 200M+ Prime members, 30 percent of global cloud spend through AWS, the largest reviews corpus on the consumer internet, and the new agentic layer — Rufus and Alexa+ — that compresses the marketing funnel into a single conversational turn.
Customer acquisition is a process, not an outcome. Working strategies for gaining new customers — paid advertising, influencer sponsorships, referral programs, content and earned media — and the discipline that compounds.
"There's $5,000 In Our Budget, Make Us A Brochure.".
Why's The Middle Market Job Market So Stagnant?.
Google's small business marketing hub bundles Google My Business, Google Ads, Marketing Kit, Analytics, YouTube, Trends, Primer, and Grow My Store into the most useful free toolkit a small operator has ever had. What's inside, what to use first, and the discipline that turns free tools into customer acquisition.
Artificial intelligence and automation have made marketing management more accessible to even those who have no prior experience.
Tone shapes how every marketing message lands. Where content answers what a brand says, tone answers how. A working guide to what tone is, why it matters, where it usually breaks, and how to manage it across every customer-facing surface.
Recently, I stumbled across a job posting.
Why Explosive Growth Can Be a Recipe for Marketing Disaster.
The owner of a business that offers a new dating app for local singles who are also dog owners is excited.