Marketing
Delegation in the Marketing Industry and Why It Matters
Delegation is leverage, not a loss. A working rule for marketing professionals on when to hire a freelancer, when to say no, and how to protect the quality of the work.
Tag
marketing'
Corporate Communications
How Marketing and HR Should Work as One
Marketing and HR share the same asset: the company's reputation. How to run them as one function without the org-chart friction.
Marketing
Things marketers should know about Hulu’s new ads
Things marketers should know about Hulu's new ads.
Insights & Strategy
How to Use Facebook to Enhance Your Marketing Efforts
Facebook continues to operate as substantial digital marketing infrastructure despite the Cambridge Analytica aftermath and broader crisis communications challenges. The combined Facebook advertising platform, organic marketing capability, Instagram integration, and broader best practices for brand marketing on Facebook.
Marketing
How to Pick a Marketing Agency: The 2019 Buyer's Guide
Choosing a marketing agency is a four-criterion decision: capability fit, account chemistry, measurement discipline, and price structure. The 2019 buyer's reference.
PR, AI & Communications News
Building New Relationships For Business
In the modern business world, companies can't rely on a great price or an innovative product alone to help them stay ahead of the competition.
Insights & Strategy
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis.