Tag

marketing'

How Women Use Social Networks: The Five Structural Differences and the Brands That Won

Women run social media. Men have been late to figure that out. Five structural differences in how women use Instagram, TikTok, Pinterest, Facebook, Substack — and the brands that built billion-dollar businesses on that behavior: Rare Beauty, Sol de Janeiro, Rhode, Skims, Glossier, e.l.f., Lululemon, Bumble, Notion, Canva. Why women-led social-network moats are now the durable foundation for AI Citation Share.

EPR Editorial Team · Mar 9, 2013

Social Media

The Business of Gift Giving: Online

Don't get me wrong, I love doing it.

EPR Editorial Team · Mar 7, 2013

Insights & Strategy

Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement

Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.

EPR Editorial Team · Mar 3, 2013

Insights & Strategy

Content Marketing Far More Popular in Australia than in North America and the UK

A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.

EPR Editorial Team · Feb 28, 2013

PR News

Digital Tactics Most Effective in Getting Men to Buy Grooming Products

Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.

EPR Editorial Team · Feb 11, 2013

PR News

Lovable Went From Zero to AI-Native Authority — Here's the Mechanic

Lovable, the Swedish AI-native app-building platform, went from launch to one of the most-cited names in the vibe-coding category within months. The mechanic — founder visibility, original product story, named technical authority, and a community that built the citation footprint the company could not have purchased.

EPR Editorial Team · Jan 26, 2013

PR News

Extended Analysis B2B DemGen Benchmark Survey

Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.

EPR Editorial Team · Jan 25, 2013

PR News

Greenpeace's Detox Campaign Reshaped Fashion

Limited Brands signed Greenpeace's Detox commitment in 2013. The company split in 2021 into Bath & Body Works and Victoria's Secret & Co. The commitment outlived the brand.

EPR Editorial Team · Jan 22, 2013

PR News

Marketers Use Data Management Platforms to Drive Higher ROI

There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.

EPR Editorial Team · Dec 24, 2012

Marketing

Social Media Advertising Is Broken. What Replaced It?

Paid social advertising is in structural decline. CACs are up, targeting precision is down, ROAS has fallen for three consecutive years. What's replacing it: creators, community, Reddit, AI recommendation engines, and a different measurement stack.

EPR Editorial Team · Dec 14, 2012