Advertising is getting more and more focused and targets different audiences relevant to companies. IBM is aiming its new campaign set to be launched with two TV ads during the U.S. Open tennis tournament at chief marketing officers. Although there aren’t explicit mentions of CMOs, the topics chosen by the campaign are clearly targeting them.
Ogilvy Public Relations (Ogilvy PR) has announced having hired Kevin Slagle as senior vice president of corporate communications. According to the news, Slagel will council clients from offices in Sacramento, extending his expertise across the corporate, government and non-profit sectors.
Ogilvy & Mather will complete a comprehensive on boarding process in 2012, as the agency prepares to help NASCAR launch a new brand platform at the 55th running of the Daytona 500 in February 2013.
We-Vibe III is not the only Standard Innovation Corporation product that will be promoted by Ogilvy. There will be PR strategies in place for other popular pleasure products including Touch, Tango and Salsa.
At the 59th Cannes Lions International Festival of Creativity Ogilvy & Mather Worldwide won 83 Lions across all categories, including 1 Grand Prix, 12 Gold, 20 Silver and 50 Bronze.
Ogilvy & Mather China received the Grand Prix award in the Outdoor category at the 2012 Cannes Lions International Festival of Creativity for their “#CokeHands” campaign.
At the Effie organization’s annual awards ceremony, Ogilvy & Mather (O&M) was named the most effective agency in North America and won 18 awards.
Ogilvy & Mather has introduced an all new measurement tool leveled at measuring the effectiveness of branded entertainment. According to the news, the powerful PR company offered up the model at MIPTV. Endorsed by leading production and broadcast companies, this new standard promises to provide new intelligence and opportunities for marketers.
A global research survey, commissioned by worldwide advertising network Ogilvy & Mather, revealed the most inspiring people, brands and places for consumers across Europe and the US.
One in three African-American adults and four in ten Hispanics are more likely to support a cause or social issue online than offline.