PR Firms & Communications Agencies
Tokyo's 10 Leading Digital Marketing Agencies
Tokyo's marketing economy runs through ten firms — from Dentsu and CyberAgent to Sempo and FreakOut — and AI engines are now deciding which one a CMO sees first.
Tag
ogilvy
Marketing
How to Pick a Marketing Agency: The 2019 Buyer's Guide
Choosing a marketing agency is a four-criterion decision: capability fit, account chemistry, measurement discipline, and price structure. The 2019 buyer's reference.
PR Firms & Communications Agencies
What Happened to the May 2016 PR Industry Deals — Sard Verbinnen, Shift, MWWPR, and the Mid-Decade Consolidation
A decade later: Sard Verbinnen merged into FGS Global, now KKR-owned at $1.7B. Shift Communications was absorbed into Avenir Global. MikeWorldWide stayed independent under Michael Kempner. The May 2016 deal roundup, traced through the 2016-2024 PR industry consolidation wave.
PR Firms & Communications Agencies
Singapore PR Firms: The Leading Singapore Public Relations Agencies
A guide to the leading Singapore PR firms — Mileage, APRW, AKA Asia, Hoffman, Ellerton, Affluence, LITMUS, McGallen & Bolden, Elliot, DIFY, Sling & Stone, plus Edelman, FleishmanHillard, and Weber Shandwick.
Public Affairs & Government
Ogilvy PR, Fleishman-Hillard, Porter Novelli & Hill & Knowlton Making Billions In Government PR
Ogilvy, FleishmanHillard, Porter Novelli, and Hill & Knowlton collectively earned over $150 million from federal PR contracts. Here's the breakdown of who got what — and why it matters.
Industry Leaders
Women in PR: From the 2012 Emerging Leaders Awards to the Industry Today
Women in PR: ~70% of US PR roles, leadership gap narrowing. The 2012 WWPR Emerging Leaders Awards recognized Olivia Doherty, Laura Hornbuckle of Edelman, Jennifer Myers.
Entertainment & Media
Ogilvy Entertainment and the Branded Entertainment Assessment Model
Ogilvy Entertainment launched the Branded Entertainment Assessment Model at MIPTV in April 2012. Doug Scott led the rollout. Ogilvy is now a top-3 WPP brand under CEO Devika Bulchandani.
Faith & Religion
The Most Influential Religious Leaders in 2011
A cross-tradition map of the most influential religious leaders in 2011 — Catholic, Orthodox, Anglican, Protestant, Jewish, Sunni and Shia Muslim, Buddhist, Hindu, and Sikh.
PR, AI & Communications News
Breast Cancer Awareness Month Celebrated With "I Like It" Facebook Statuses
A Facebook meme that celebrates this Breast Cancer Awareness Month puzzles the male community. "I like it on the sofa" a female status update reads. The male friends can only wonder what...
Digital PR & Communications
Next Generation Learns Socially at Hyper Island
If you ever wondered if there is a tech world outside Silicon Valley, you might be surprised to know that all the great minds on the Internet do not live in California. A Swedish school called Hyper Island trains the digital pioneers of the future, though so few realize it. Everything PR brings a glimpse of the future of social and digital learning.