Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with "Live for Now", the current Pepsi campaign organizing pop concerts across the USA.
This campaign combines popular social media platforms, television and digital advertising to allow fans to shout the virtual cheers that will inspire more than 60 Visa-sponsored Olympic and Paralympic athletes -Team Visa.
Nielsen has just revealed a new measurement tool today that strives to bring the accuracy of TV advertisement monitoring to the campaigns ran on digital channels.
MarketPage is an ecommerce solution for Facebook that makes sense. To promote the new platform, Tinypay, the company behind it, hired Snoop Dogg to endorse it.
The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends.
Facebook denies that it paid Burson-Marstellar for a smear campaign. Instead, the company says that it "wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles."
Zanussi has appointed UK Birmingham-based Rave to handle a consumer public relations campaign for its spring cooking promotion, titled All You Need to Cook Italian.
Canada’s Economic Action Plan provides $60 billion over two years to help protect and create jobs, and the government is trying to raise awareness on what has been done so far through a massive PR campaign.
Network Solutions tried a different approach to raise awareness and gain new customers. Instead of spending millions on a 30-second TV ad to be run during one of the most prominent events of the year, they tried a social media campaign. They launched what they referred to as a “mockumentary-style Internet video campaign” called Go Granny that resulted in a 500% increase in .CO sales for Network Solutions.
Valentine's Day is not part of Islamic religious practices, but Muslims should be free to choose whether they celebrate it or not. Is JAKIM's campaign against Valentine's fair?