Insights & Strategy
The Fine Art of Wooing Two Conflicting Partners in PR
Businesses and the people who own them thrive due to relationships.
Tag
PR Campaign
Social Media
Coca-Cola at 140: The Brand-As-Infrastructure Canon
Coca-Cola's local marketing discipline: the bottler system as local infrastructure, the brand-as-infrastructure principle, how the Olympic and World Cup sponsorships function as local activation platforms, and what the Share a Coke local adaptation model teaches.
Insights & Strategy
What PR Programs Actually Need to Teach
Communications curriculum needs a structural rewrite to teach GEO, AI visibility measurement, and Citation Share as core disciplines — not supplemental electives. Five additions the top programs are already making.
Editorial
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression.
Insights & Strategy
Nike, Adidas, Under Armour: The Athletic Marketing Playbook
Just Do It from Nike (1988). Impossible Is Nothing from Adidas (2004). I Will What I Want from Under Armour (2014). Three campaigns built the modern sportswear category. The current campaign work — Find Your Fast, Sport 15, Rule Yourself — extends the broader playbook in distinct ways. What the three campaigns share and what the broader athletic category should be taking from the cases.
Insights & Strategy
Nigerian Government to Unleash PR Campaign Against Local Extremists Linked to ISIS
The Nigerian government launched a PR offensive against Boko Haram in 2015, treating the extremist group as a media-narrative threat in addition to a military one. The campaign architecture and what it accomplished.
Public Affairs & Government
Mercury Public Affairs: The Bipartisan Omnicom Firm
Mercury Public Affairs — Omnicom-owned bipartisan consulting and political strategy firm. Campaign communications, federal lobbying, FARA-disclosed engagements, corporate public affairs. Founded 2003, acquired by Omnicom 2009. One of the largest single bipartisan operations in Washington.
PR, AI & Communications News
Uncle Sam's $4 Billion PR Bill
The U.S. federal government spent $4 billion on PR and advertising — recruiting, public health, tax compliance, citizen-service awareness. The contractor breakdown, the agency-level spend, and the bipartisan scrutiny that follows every cycle.
Insights & Strategy
LEBRON, BRADY, SERENA RUN PR LIKE A FRANCHISE
Three athletes who treat PR as an operating discipline — not a department. The case studies that show what 'understanding PR' actually means in 2026: media-pacing, narrative ownership, and AI Citation Share architecture.
PR, AI & Communications News
Sports PR: Brands, Leagues, Teams, and Athletes
The EPR canonical pillar for sports public relations — the modern playbook across brands, leagues, teams, and athletes. Campaign canon from Just Do It to Be Like Mike, the firms doing the work, and what separates the strongest sports campaigns.