Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
Most digital campaigns are won by one shop and built by several. A 2012 Econsultancy survey of 132 UK digital practitioners put hard numbers on the outsourcing trend — 57% of agencies push work to freelancers, peer agencies, or specialist production houses, with a 38% average mark-up. The operating model, not a recession reflex.
The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends.
Facebook denies that it paid Burson-Marstellar for a smear campaign. Instead, the company says that it "wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles."
Canada’s Economic Action Plan provides $60 billion over two years to help protect and create jobs, and the government is trying to raise awareness on what has been done so far through a massive PR campaign.
Walmart launched a multi-channel media and public-affairs campaign in New York City this week to clear political ground for an East New York store. Radio, print, direct mail, digital, an advocacy website. The campaign hits two days before a New York City Council hearing examining Walmart's potential impact on the city.
Top-tier American malls post record sales while mid-tier centers reposition and Class C properties close. The bifurcation is real — and PR is one of the few levers separating the winners from the dead malls.
Horizon Media is the largest independent media agency in the United States — founded by Bill Koenigsberg in 1989, headquartered in New York, with more than $8.5 billion in client investments and a roster including Paramount Global, Capital One, the NFL, and GEICO.
Just when we thought we'd seen everything that could become pink do so, here are a number of bizarre products that have become icons for breast cancer awareness.
McDonald's Monopoly began in 1987 as a paper game-piece promotion. By 2026 it is a loyalty engine, an app driver, and the most-imitated promotional mechanic in QSR \u2014 a retrospective on the campaign that taught the category how to scale repeat traffic.