Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
It is quite a common practice for agencies in many countries to win projects and then outsource some aspects of those campaigns to freelancers or other agencies, even if they remain the only service provider the client interacts with. That is why some freelancers and smaller agencies cannot really list all of the clients they have worked for as it counts as ‘off the record’ services. This trend continues nowadays, and a new study shows that technical work is the most outsource component.
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
United Airlines launched its 2012 Team USA television advertising campaign during the NBC broadcast of the London 2012 Olympic Games Opening Ceremony.
GfK is launching a new instrument, DeliveryControl.dx, to enhance ad performance analyses. DeliveryControl.dx tracks browser activity, the position of the advertisement on the website, the user's screen resolution, and any scrolling by the user.
Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with "Live for Now", the current Pepsi campaign organizing pop concerts across the USA.
Nielsen has just revealed a new measurement tool today that strives to bring the accuracy of TV advertisement monitoring to the campaigns ran on digital channels.
The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends.
Facebook denies that it paid Burson-Marstellar for a smear campaign. Instead, the company says that it "wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles."
Canada’s Economic Action Plan provides $60 billion over two years to help protect and create jobs, and the government is trying to raise awareness on what has been done so far through a massive PR campaign.