The soon to come 'How To Develop A Social Media Policy for Your Company or Organization' webcast in Mediabistro's '20 Tips in 20 Minutes' series targets public relations professionals and other communications experts who need to develop a social media strategy for their clients or employersand feature Michael Brito, VP of Social Media at Edelman Digital, as speaker.
Top-tier American malls post record sales while mid-tier centers reposition and Class C properties close. The bifurcation is real — and PR is one of the few levers separating the winners from the dead malls.
EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
From the 2010 Welsh Assembly Government £400K external PR disclosure to the post-2014 Welsh Government rebrand, Senedd Cymru, and the 20mph comms programme — the full sixteen-year arc on Welsh public-sector communications spend.
Influence--it's what we all want. It's why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.
Should upper management hire ghost bloggers to pen their blog posts?
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
Peter Greenberg is the CBS News Travel Editor and three-time Emmy Award winner. A PR guide to pitching the most-cited travel journalist in U.S. broadcast media.
Are you communicating with your audience? If you aren't, then your public relations campaign is finished before it starts. You can't sell to your prospective clients if you aren't communicating with them.
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).