Tag
insights
Insights & Strategy
OnePlus 2021: The Benchmark-Throttling Misleading-Statement Case
OnePlus's July 2021 benchmark-throttling case became a reference for how technical-product brands handle misleading-statement crises in independently-verifiable categories. The Geekbench delisting, the failed contextualization attempt, and what tech-brand crisis practice now defaults to.
Insights & Strategy
PR ROI Playbook: Frameworks, Metrics & Measurement
PR ROI is real and measurable. The frameworks, the metrics that work, the ones to retire, and the playbook every comms team should be running.
Marketing
Why Checkout Is the Most Under-Respected Page in E-Commerce
How important is it for customers to go online, purchase what they're seeking, and easily checkout?
Insights & Strategy
Customer Service Burnout: What to Prioritize
Customer service burnout patterns and the operational priorities that reduce them — escalation routing, shift design, AI tool augmentation, and the manager interventions that actually work.
Insights & Strategy
Essentials of e-marketing for online travel business
When researching vacation destinations and purchasing travel packages, most customers seek options online.
Corporate Communications
How to Spot and Stop Fake News
Disinformation is false information spread to influence opinion. The 2026 playbook — spotting fake accounts, transparent pre-crisis investment, and the deepfake escalation communicators now face.
Insights & Strategy
Internal Issues and Communicating with the Public
Once the problem was resolved, the company informed its users via Twitter once again.
Insights & Strategy
Belonging at Work in 2026: What Corporate Communications Teams Actually Need to Say Now
In 2026, corporate belonging communications has to survive DEI backlash, AI-driven employee monitoring, and the return-to-office reset. What communications leaders are actually saying now.
Insights & Strategy
Google Page Experience: The Ranking Signal That Rewired SEO
Google Page Experience combined Core Web Vitals with mobile-friendliness, HTTPS, and interstitial rules into a single ranking signal — and reset the baseline for modern SEO and AI retrieval.