Insights & Strategy
Navigating a Marketplace With a Damaged Reputation
The president of the Blizzard division of the game company announced his resignation to staff members, and then the company released a public statement.
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insights
Marketing
Marketing Strategies for Software Companies
Simply releasing an excellent product is no longer enough.
Insights & Strategy
Real Estate Companies and PR
This is especially true for realtors who are just starting out and who are looking to improve their real estate sales.
Insights & Strategy
Women’s empowerment as the message of a brand
It is important to find out how women across different age groups perceive women's empowerment and what type of messaging would resonate best with them.
Insights & Strategy
Successfully Shifting Operations and Strategies
The game has a large number of fans, creating various anniversary events around the world, and is making a lot of profit.
Insights & Strategy
Amazon's 2021 Warehouse Backlash: Multi-Front Employer-Reputation Crisis
Amazon's sustained 2021 warehouse-conditions backlash — Bessemer, ProPublica, social-media pile-on, congressional attention — is becoming the reference case for multi-front employer-reputation crisis response. The four-channel playbook and what employer-brand practice is hardening into.
Fashion
Louis Vuitton and the Game That Predicted the Luxury Playbook
In August 2021, Louis Vuitton released a free mobile game to mark the 200th anniversary of its founder's birth. Five years later, Louis: The Game looks less like a stunt and more like the leading indicator of LVMH's broader luxury-meets-digital strategy.
Insights & Strategy
Effectively Introducing a Startup Company
This short introduction is also called an elevator pitch, and it's used to get others interested in what a company does.
Insights & Strategy
Business Development for the Future
The world also saw a big shift to online socializing, working, shopping, and more.
Insights & Strategy
Different Types of Copy in Marketing and PR
Although the past year accelerated the digital trend, most people and companies around the world were already going digital long before that.