Insights & Strategy
Balanced Equality and Balance Sheets
The knowledge that COVID-19 vaccines would soon be reaching Americans hasn't changed concerns about income equality.
Tag
insights
Insights & Strategy
Business Growth Strategy Center
Especially when the business starts growing, and the environment starts changing.
Retail & eCommerce
The Pandemic Made Digital the Default — Now Brands Have to Earn It
The pandemic accelerated e-commerce by a decade in 18 months. Brands that were digital-first won. The 2021 read on what stays digital and what doesn't.
Insights & Strategy
Tools for Building an Online Presence
The tool stack for building online presence — domain, hosting, social platforms, content management, analytics, and the decisions that matter for businesses without a technical co-founder.
Insights & Strategy
The Improvement Thesis: Why Google, iPhone, and Airbnb Won by Refining, Not Inventing
Google was the 20th search engine. iPhone the 200th smartphone. Airbnb didn't invent the spare room. Why improvements — not inventions — win positioning.
Insights & Strategy
Focusing On Organic SEO & Why It Matters
Paying attention to and focusing on organic SEO can elevate your website ahead of the competition.
Insights & Strategy
Building the Best Business Team
There are plenty of different ways to build teams that solve business challenges. The lean-team philosophy. The institutional-team philosophy. Founder-led hiring at scale. The dual-executive model. First-principles interview questions. What separates thoughtful team-building from drift.
Insights & Strategy
Cannabis Marketing & Communications
Curaleaf, GTI, Trulieve, Cresco. State-by-state ad restrictions, cannabis SEO, dispensary discovery, celebrity brands, beverages. EPR's permanent hub on cannabis marketing and communications.
AI Communications
Communications Industry Predictions for the Year Ahead
The communications industry shifts that matter over the next 12 months — in-house growth, measurement discipline, converging channels, regional press, executive visibility, crisis velocity.
Insights & Strategy
Employees Come First in a Crisis: The Internal Communications Playbook
Employees are the first audience in a crisis, not the last. The playbook from Johnson & Johnson, JetBlue, Starbucks — and what Southwest got wrong in 2022.