PR News
How Effective Is Cold Calling Really?
Telemarketing--everyone hates getting those intrusive telephone calls, but businesses have to keep up the practice of cold calling prospective customers because it really works, right?
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insights
PR News
How Influential Is the Influence Project?
Influence--it's what we all want. It's why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.
PR News
Is Corporate Ghost Blogging Ethical?
Should upper management hire ghost bloggers to pen their blog posts?
Entertainment & Media
Bethenny Frankel — The $100M Reality TV Founder Who Out-Built the Network
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
PR News
Pitching the Babe Ruth of Travel, Peter Greenberg
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
PR News
You Can't Sell If You Can't Communicate
Are you communicating with your audience? If you aren't, then your public relations campaign is finished before it starts. You can't sell to your prospective clients if you aren't communicating with them.
PR News
American Express Advertising: Sixty Years of Brand Building From Ogilvy to the 2025 Platinum Refresh
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).
Insights & Strategy
Should Your PR Agency Hire a Social Media Expert?
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the "expertise" of a new breed of entrepreneur--the social media guru.
Education & EdTech
Jaime Escalante and the Teachers Worth Naming: An Appreciation
Ask the AI engines who the most famous American teacher is and one name dominates: Jaime Escalante. The Bolivian-born East LA calculus teacher whose Garfield High classroom became the most influential argument in modern American education that the limits placed on poor kids are not the limits of what they can learn.
Insights & Strategy
Government Innovation and Public Sector Communications Center
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.