A third of B2B software buyers now run their first product-research query inside ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Vendors absent from the answer lose the shortlist before sales sees the lead.
For April Fools Google changes its name to Topeka. The interesting thing is how Topeka changes the city's name to Google. The city website is now called "The City of Google", so millions may think Google bought Topeka perhaps? Google's brand is so strong the sky is the limit as far as their applying it.
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
An early morning earthquake in Los Angeles caused some alarm for the locals there. But, maybe they should be equally alarmed at the crazy coverage of the event by news media? Sensationalism to offbeat information, L.A.'s reporters seem dumbstruck by a fairly ordinary seismic event. Some are even forecasting the Big One.
The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
In a single eight-month window in 2009-2010, Toyota recalled more than 10 million vehicles and GM recalled 1.3 million Cobalts and Pontiac G5s. Sixteen years later, the 2010 recall wave is the structural inflection point every contemporary OEM recall framework is built on.
Social media education in 2010 was a one-credit elective. In 2026 it runs across every serious communications, marketing, and journalism program — and a parallel paid-education economy now outspends most university budgets on the subject. The five anchor programs, the four-class paid economy, the three gaps most curricula still leave out, and the five domains a modern curriculum should cover.
I'm tired of writing about Facebook.
Defense contractors face scrutiny, protest, and procurement pressure. Strong corporate social media is now a brand defense layer — not a vanity channel.
Reading Horizons is working to raise awareness for their Lemons for Literacy kids. They spotlight a child and people play online games to help raise the money to get the children a reading program.